An Analysis of McDonalds

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An Analysis of McDonald 's

Table of Contents
Executive Summary 3
I. Background and History of McDonald 's 4
II. Analysis of McDonald 's 5
The industry environmental
Markets 5
External Environmental 7
SWOT Analysis 10
Company performance over time– financial outlook – stock analysis 12
Strategy/Five Forces Framework 15
III. Issues involving McDonald 's 20
Advertisement 20
Capitalism 21
Environment 21
Employment 22
Expansion 22
Nutritionists 23
Social Responsibility 24
References 25

Executive Summary

This project analyzes the greatest and most successful fast-food restaurant in the world, McDonald 's. The success of McDonald 's is not by chance. Since its humble beginnings, McDonald 's has taken a number of strategic steps over the years to build its empire not only in America, but also globally. In a way, McDonald 's has been a key factor in not only the rise of the fast-food industry as a whole, but also has played a key factor in American relations around the world. For example, it has been said that countries that have McDonald 's will never go to war with the United States. The analysis includes a deeper look into the business side of McDonald 's, a discussion on the social and ethical issues that McDonald 's holds, and just how this business has played a role in both business, and peace relations with other countries.

I. Background and History of McDonald 's
The birth of McDonald 's began when Patrick McDonald opened “The Airdrome” in 1937. This restaurant was in Monrovia, California. After 3years, in 1940 his two sons Mac and Dick (Maurice and Richard), changed things up a bit, relocated, and open the restaurant with new name “McDonald’s Bar-B-Que Restaurant” in San Bernardino, California. It was a



References: Computing, 2004, McDonald 's Offers Customers a Bigger Taste of Technology, http://www.computing.co.uk/ctg/analysis/1848922/mcdonalds-offers-customers-bigger-taste-technology Day Software, 2012, World 's Most Trusted Brands Use Adobe Enterprise Solutions , http://www.day.com/day/en/customers.html Tseng, 2011, Three Challenges to McDonald 's Growth, http://money.cnn.com/2011/01/21/news/companies/mcdonalds_slowing_growth.fortune/index.htm Israel, 2011, McDonald’s Menu Items From Around The World, http://www.mentalfloss.com/blogs/archives/94251 James, 2009, McDonald 's Abroad, http://www.time.com/time/world/article/0,8599,1932839,00.html McSpotlight, 1996, FASCINATING MCFACTS ABOUT MCDONALD 'S INTERNATIONAL, http://www.mcspotlight.org/media/press/prnews_9dec96.html Yacoubou, 2011, McDonald 's New Fruit & Maple Oatmeal Can Be Ordered without the Cream, http://www.vrg.org/fastfoodinfo.htm Indexmundi, 2012, Barbados Demographics, http://www.indexmundi.com/barbados/demographics_profile.html Indexmundi, 2012, Jamaica Demographics, http://www.indexmundi.com/jamaica/demographics_profile.html Levy, 2005, Why McDonald 's Failed, http://jamaica-star.com/thestar/20051007/cleisure/cleisure1.html MoneyMax, 2012, 2 Smashing Reasons to Resurrect McDonalds in Jamaica, http://moneymax101.com/20120130/2-smashing-reasons-to-resurrect-mcdonalds-in-jamaica/ Donlon, J.P. (May/June 2009). "McCEO". Chief Executive (Montvale, NJ: Butler Publishing, Inc.) (240): 49–54. ISSN 0160-4724 http://www.ers.usda.gov/briefing/cpifoodandexpenditures/consumerpriceindex.htm

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