Alliance Data Summary

An important facet to any successful business in today’s economy is the functions within the organization itself. Overall, an organizing function of management outlines the practice in which individuals within the organization interact and work with each other. The functions at Alliance Data have allowed the optimization of organizational resources to effectively and efficiently service their employees, their shareholders, and more importantly their internal and external customers. Alliance Data is an organization who has become highly successful by ensuring that they maintain a competitive edge by successful implementation regardless of diversions in their path.
Alliance Data Systems is an industry leader that delivers branded credit programs
Under the leadership of new CEO Ed Heffernan and President Melisa Miller the organization had grown exponentially and has been able to enhance the brand experience with award-winning customer care and ongoing technology investments(ADS 2013). Organizational functions such as marketing has a major impact on determining company’s organizational structures and this can be seen within the Alliance Data organization. New leadership came into Alliance Data and saw areas of opportunity in marketing and decided to make changes in how the brands were put into the hands of their customers and at what times. Once opportunities were identified Alliance Data was able to support clients, customers, and shareholders by managing credit portfolios from beginning to end. How? From the time a customer steps into their favorite store, applies for a credit card, Alliance Data will be there every step of the way to provide best in class service through customer care, web-site assistance and loyalty programs. Alliance Data is able to identify areas in which clients and customers can benefit mutually and set out to successfully implement solutions to ensure that clients’ businesses continue to grow and drive long-term customer relationships. Alliance Data has chosen to allow leadership to be broken up into departmental structure so that it is more environmentally structured for clients. Each department has a Director that has direct reports known as Department Managers, then Supervisors who report to the Department Managers and Supervisors who have associates who directly report to them. However, they all focus on servicing the customers and clients in which the organization serves. By implementing this structure they are closely connected with the customers with whom they have been cultivating relationships with for