Analysis of Honda's TV Commercial

Adverts, they’re everywhere. Each evening we see hundreds on our televisions, they’re plastered over billboards, shouted about every ten minutes on our radios, on every single page of our newspapers and even subtly dropped into our games. Companies use adverts to force feed us with their latest products and services in an attempt to encourage, persuade or manipulate an audience into buying their brand. Occasionally, some adverts are beautifully designed to capture the viewer into their story, I believe Honda have developed a way of creating adverts that are simple yet unexpected.

Looking from the point of view of one of the Honda engineer, the advert begins with him tapping his fingers frantically on a blank desk, a voice emerges and says “lets see what curiosity can do?” At this point a bolt is slowly rolled across the desk towards the hands, they shoot to an open pose and it’s almost as if you can see the spark go off in the mind of the engineer who immediately picks up the bolt like this was the missing inspiration he had been looking for. The advert continues into a short film, the hands delicately create and then transform an array of vehicles.

As adverts go there is usually one clear message or product being displayed, however it would appear that all Honda are doing is showcasing some of their greatest innovations over the last 65 years. Looking closer into the advert I believe it carries a number of layers of meaning and has a very broad target audience.

Carrying no words to read the advert began tugging on my curiosity, capturing me in the enticing transformations and reminding me of the hours I would spend playing with my transformers toys. I remember finishing the advert and immediately researching what products it was that Honda were showing. Researching the advert I found myself captured in Honda’s world, searching through information that I had not intended to read, reading how innovative Honda are as a company I was immediately sold on the