Preview

Advertisement Nike Final

Satisfactory Essays
Open Document
Open Document
544 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertisement Nike Final
Tevin Acey Acey 1
Dr.Senu
English 1101
6 April. 2014 Most of the Nike products provide excellent proof of their product’s use. For example Nike has an advertisement that features Usain Bolt advertising Nike’s shoes and Gatorade. Besides Usain Bolt, there is a cheetah which symbolizes speed of the shoe which he races the cheetah across Africa’s wild to also represent the endurance of the shoes. He also drinks a Gatorade to rebuild stamina and starts the race again. The advertisers of the Nike advertisement appeal to the everyday athletes using the concepts of speed, endurance, and the preparation of the sport profession. During the Nike advertisement, Nike tries to aim their products toward endurance runners. Usain shows the endurance of himself and the shoes by running across Africa’s wild. By him never stopping the shoes are built for all types of terrain and will last longer than Nike’s leading competitors. Nike over exaggerates how they uses Bolt to run across Africa’s wild. Usain also has a Nike has on a Nike sweat shirt to complete the idea of completion of having shoes and clothing. Not only does Nike shoes and built for endurance but they are also built for acceleration and speed. Acey 2 Nike also explains how their shoes are built for acceleration and speed. Like most advertisements, the advertisers often exaggerate heavily. Nike uses a cheetah as explain how fast their shoes make a person. For explain, Usain Bolt is arguable the fastest mast in the world hands down but really can a person obtain the same acceleration and speed as Africa’s fastest animal the cheetah? Nike uses that image to

You May Also Find These Documents Helpful

  • Better Essays

    Running is one of the key categories that helps Nike maintain its industry leader position and fuels growth. Nike 's consumer-focused strategy will drive growth through market place capacity and penetration (Sneaker News, 2012) and enable Nike to deliver Sneaker Beats to consumers. Nike plans to grow in its developed geographies, such as North America, Western Europe, and Japan, as well as develop its market geographies in China, Central and Eastern Europe, and other emerging markets (Sneaker News, 2012). To meet the rising demand based on growing economic prosperity coupled with a trend towards leading a healthy lifestyle (Trefis, 2014), Nike will open 250-300 Nike-branded stores worldwide in the next five years. This strengthened domestic and global retail presence, coupled with strong brand recognition, Nike is expected to gain market share in Nike Sneaker Beats product.…

    • 1066 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Running is one of the key categories that helps Nike maintain its industry leader position and fuels growth. Nike 's consumer-focused strategy will drive growth through market place capacity and penetration (Sneaker News, 2012) and enable Nike to deliver Sneaker Beats to consumers. Nike plans to grow in its developed geographies, such as North America, Western Europe, and Japan, as well as develop its market geographies in China, Central and Eastern Europe, and other emerging markets (Sneaker News, 2012). To meet the rising demand based on growing economic prosperity coupled with a trend towards leading a healthy lifestyle (Trefis, 2014), Nike…

    • 1311 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Today’s age of athletics relies on the use of various technologies to enhance performance. As unpaid individuals, high school and college students have to depend on cheaper equipment and less replacements; ShoeMod presents a solution to this issue by introducing economic, replaceable outsoles which allow for effective, prolonged usage of a single pair of shoes. This ShoeMod advertisement, through the employment of pathos and logos, accomplishes the company’s goal of producing demand for the product and alluring potential customers to buy it.…

    • 473 Words
    • 2 Pages
    Good Essays
  • Good Essays

    After Bill approached Phil Knight wanting to make a lighter running shoe they designed the ‘Tiger.’ Going on to sell $8000 worth of ‘Tiger’s, together the Bill-Phil partnership started Nike. The Tiger was the most durable and light running shoe of its time. First being sold from the back of a car at Oregon University during track events. Considering the weight and durability, the ‘Tiger’ was a comfortable shoe with gas-filled membranes. The Nike shoe gave athletes the edge they wanted and began to explode in sales.…

    • 670 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Also, it was the ideal opportunity for something that would separate Nike over the long haul. It must be without a moment's delay exceptionally far off from the center business and furthermore extremely engaging. The attention was on advanced contraptions. It had less to do with shoes and more to do with competitors. Nike's business rationality - in the event that you have a body, you are a competitor - had tempted everyone who needed to consider himself/herself as a competitor or needed to get more athletic. That shows how Nike care about the consumers all over the world they buy Nike for mutable reasons like comfortable and the price. The second scholarly source is Nike: Best integrated campaign. This article shows the power of Nike brand and the success of the campaign.…

    • 261 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nike Argumentative Essay

    • 690 Words
    • 3 Pages

    Their continuous drive to deliver quality products to the consumer is shared by mostly all of their competitors. Although I think what separates Nike from their competition in America is the marketing of their products and the research and development division of their company. Their commercials have become iconic in the minds of young Americans of Generation X and even baby boomers. For example, the Michael Jordan commercial with Spike Lee in which Spike Lee says, "It must be the shoes", can still be heard today almost 10 years after its showing on playgrounds throughout America. As well as the famous Charles Barkley comment, " I am not a role model…parents are role models." The evolution of their products is also a major reason for their success. The inception of the Nike Shox athletic running shoe line is a groundbreaking invention in the field of shoe apparel. Another idea Nike created before other major sports apparel companies is the ability to allow the consumer to customize their shoes, and almost create their own shoe with color preferences and…

    • 690 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The business must first look internally at its own strength. Its primary strength is being a major authorized Nike dealer. Nike; is a brand product and known worldwide by their "swoosh" logo and quality product, it takes little effort to promote the product. Nor does it require a large expense to advertise Nike, as product…

    • 883 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Growing up there was one brand that all professional athletes used in my eyes, Nike. The Swoosh, was the icon that all kids had to have, and why not? All the big time players not only had it, but endorsed it. Ads, which had Michael “Air” Jordan, Bo Jackson, or Wayne Gretsky “The Great One” doing amazing physical feats, always, motivated the crowds. The Nike company new this, and blasted it marketing campaign through all sorts of media. In this essay I will break down this multi-billion dollar company’s marketing techniques in the areas of: customer value, promotional items, marketing’s four p’s of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside…

    • 2640 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    We hope that high-frequency mass market penetration using multi-media advertisements will spread the word and raise awareness about Nike Motion. National distribution will follow in supermarkets, pharmacies, health food stores, and gourmet retailers. The Nike brand name, accompanied by its strong brand image, will differentiate the product and maintain its popularity via the market leader and differentiation strategy the company…

    • 2894 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    As you can see, Nike is a large brand when it comes to shoes, apparel and its various other sources of…

    • 1554 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Nike has extended their brand name from running shoes to just about every piece of clothing known to man as well as golf balls, basketballs, sunglasses and now the most technologically advanced product, the Nike Fuel band which tracks the distance of a walk or run, calories burned, time tracking, and new online programs for the Fuel band to show different running styles. Nike know how to keep up with the ever-changing market competition such as…

    • 897 Words
    • 3 Pages
    Good Essays
  • Good Essays

    born to run essay

    • 356 Words
    • 2 Pages

    McDougall used logos, the persuasive appeal to the reader’s sense of reason and logic. He provided research studies and statistics to support his argument that running companies were the cause to running injuries, not the “cure-all” they advertised. “In a 2008 research paper for the British Journal of Sports Medicine, Dr. Craig Richards, a researcher at the University of Newcastle in Australia, revealed that there are no evidence-based studies-not one- that demonstrate that running shoes make you less prone to injury” (McDougall 121). Studies linked Achilles, knee, and feet injuries to the creation of the athletic shoes developed by Nike. With clear awareness of the excoriating pain and soreness the shoes were causing to athletes, Nike continued to be the dominating sales brand in the sports-wear market. “Part of a Nike rep’s job is getting feedback from its sponsored runners about which shoes they prefer, but that was proving difficult at the moment because the Stanford runners all seemed to prefer… nothing” (McDougall 169).…

    • 356 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Environmental Factors

    • 1031 Words
    • 5 Pages

    Demographics and physical infrastructure is very important to Nike. Being that Nike has become such a global phenomenon their demographics are very wide spread, however this organization approaches that big obstacle by simply stating that “If you have a body you are an athlete” (Nike Biz, 2010). This simple statement made by Nike has spread across all demographics which lead to the “football” players in Brazil to the runners in Kenya, all the way down to the somewhat…

    • 1031 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Non Discretionary Areas

    • 1138 Words
    • 5 Pages

    Nike is a very popular company in which was introduced to us in 1972 as a shoe with the infamous “swoosh” (Wikipedia, 2010). Nike stands for the winged goddess of victory according to greek mythology (Wikipedia, 2010). The swoosh represents one of her wings. Nike produces a wide range of sports equipment. Their first products were track running shoes. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic…

    • 1138 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Nike Marketing Plan

    • 7636 Words
    • 31 Pages

    Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world". Through a continuous effort by Nike to remain at the apex of technology and innovation, they are the market leader by a significant margin. As a result of Nike's pursuit of selling a broad spectrum of products, they possess a formidable competitive advantage.…

    • 7636 Words
    • 31 Pages
    Good Essays