BSBMKG506B - Presentation 2
Qinghai Lin
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Friday 06 December 2013
You have approx. 3:48:00 time online since last Monday.
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You are here Aces Centre / ► BSBMKG506B-DB1 / ► Assignments / ► Assessment Task 1
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Case study – D.A. Garden Supplies part 1
Performance objective
The student must demonstrate the ability, knowledge andskills required in identifying market research needs and drafting researchobjectives for a proposed market research project.
Assessment description
For this assessment you are required to apply your ability,knowledge and skills in identifying market research needs to a following casestudy. You will also need to explain how market research can contribute theoperations of the organisation and draft initial research objectives.
Procedure
1. Read the case study.
2. Prepare a proposal for D.A. Garden Supplies thataddresses the following.
a. What market research is and its role in identifyingand resolving the current issue?
b. How market research can contribute to thesuccess of the D.A. Garden Supplies?
c. What are the research needs of D.A. GardenSupplies?
d. Draft research objectives.
1. Yourproposal should also include
a. A statement of the market research needs forD.A. Garden supplies, based on an analysis of D.A. Garden Supplies’ financialand performance records.
b. Information on the consultation process thatwill be required to progress to the next stage, scoping the project.
c. Details of any industry individuals or externalbodies you consulted in determining these research needs.
Specifications
You must provide:
· A market research project proposal thataddresses all the points listed in the procedure.
Your assessor will also be looking for:
· Compliance with key provisions of relevantlegislation, including but not limited to: Anti-discrimination legislation
Update profile
My courses
Logout
.
Friday 06 December 2013
You have approx. 3:48:00 time online since last Monday.
eLearning Home Back to Aces Centre .
You are here Aces Centre / ► BSBMKG506B-DB1 / ► Assignments / ► Assessment Task 1
.
Case study – D.A. Garden Supplies part 1
Performance objective
The student must demonstrate the ability, knowledge andskills required in identifying market research needs and drafting researchobjectives for a proposed market research project.
Assessment description
For this assessment you are required to apply your ability,knowledge and skills in identifying market research needs to a following casestudy. You will also need to explain how market research can contribute theoperations of the organisation and draft initial research objectives.
Procedure
1. Read the case study.
2. Prepare a proposal for D.A. Garden Supplies thataddresses the following.
a. What market research is and its role in identifyingand resolving the current issue?
b. How market research can contribute to thesuccess of the D.A. Garden Supplies?
c. What are the research needs of D.A. GardenSupplies?
d. Draft research objectives.
1. Yourproposal should also include
a. A statement of the market research needs forD.A. Garden supplies, based on an analysis of D.A. Garden Supplies’ financialand performance records.
b. Information on the consultation process thatwill be required to progress to the next stage, scoping the project.
c. Details of any industry individuals or externalbodies you consulted in determining these research needs.
Specifications
You must provide:
· A market research project proposal thataddresses all the points listed in the procedure.
Your assessor will also be looking for:
· Compliance with key provisions of relevantlegislation, including but not limited to: Anti-discrimination legislation