Westjet Company’s Business Plan By 2016‚ WestJet aims to be one of the five most successful international airlines in the world‚ based on profitability. WestJet plans to expand business globally at a rapid pace and grow company’s presence all around the world. WestJet plans to retain its existing customers while attracting new customers to build on its strong domestic market position by providing excellent‚ high quality services on an international scale. WestJet wants to be the airline
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Air Canada and WestJet Operations Management Case September 25‚ 2010 Presented by: Air Canada For an airline‚ what are the advantages of having new modern planes? What are the disadvantages? One advantage of having modern planes is that the new technology can result in subsequent cost savings due to better fuel efficiency‚ faster response times and ease of automated processes. Fuel is the greatest cost for airlines. A further advantage in line with technology is
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The value of the definition of philosophy: the value of specific things are an integral part of the human brain is everything in the world is divided into two major categories of useful and harmful‚ from the two major types of specific things in the abstract thinking by the absolute abstract things or meta body‚ is the world The interaction with all things in general‚ the interrelated nature and capacity of each specific things that have the universal nature and provisions. Is the value of
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Case analysis “WestJet” Introduction. WestJet was established in 1996 in Western Canada. Clive Beddoe‚ Don Bell‚ Mark Hill and Tim Morgan‚ the founders of the company‚ aimed to provide their customers low-cost air travel. Company is based Cangary‚AB‚ and it has its secondary hub in Toronto Pearson International Airport. WestJet operates the most modern and fuel-efficient Boeing 737 aircrafts. WestJet is one of the most profitable airlines in North America. All employees shared in company profits
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Company Overview Meridicom is a price leader in communications industry with its top of the line broadband‚ mobile and landline services. It has largest market share in landline and broadband but very small presence in mobile services. Its major competitors which include big mobile companies‚ cable TV operators and internet providers follow lead as per the prices set by Meridicom. Case Assessment Telzip‚ small company having 5% market share in landline‚ has challenged Meridicom by offering
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costs‚ warehousing costs‚ transportation costs‚ etc... 2.4 Describe the logistics value proposition. Be specific regarding specific customer relationships and cost. The key to achieving logistical leadership is to master the art of matching operating competency and commitment to key customer expectations and requirements. This customer commitment‚ in an exacting cost framework‚ is the logistics value proposition. Logistics is all about providing the essential customer service attributes at the
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similar needs and buyer behaviour characteristics and who are responsive to the firm’s offering. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase‚ choosing the value‚ the strategist "proceeds to segment the market‚ select the appropriate market target‚ and develop the offer’s value positioning. The formula - segmentation‚ targeting‚ positioning (STP) - is the essence of strategic marketing." (Kotler‚ 1994‚ p. 93). Step 1: Segmentation
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companies from the great ones. As WestJet continues its goal of becoming a low fare international airline‚ it will face numerous obstacles. The problem addressed here deals with the people aspect. How can WestJet maintain its current people culture as the company expands? How can WestJet instill the culture into its new people? And how will WestJet meet the cultural differences in other markets? Answering these questions is essential to the future success of WestJet. Analysis In order for us to
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and services: WestJet started its services in 1996 with just 3 aircrafts and landing rights to five destinations in Canada. By the end of 2011‚ WestJet had become one of the leading airlines in Canada‚ by providing services to a total of 76 destinations within continent North America. The airline currently offers scheduled services‚ international charter services and Trans-border services to the United States‚ the Caribbean‚ Mexico and Canada. As per the annual report of 2011‚ WestJet currently operates
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Solutions to Case Study Ans1: The competitive advantages that West Jet has are: ➢ Unique Corporate Culture: The main competitive advantage that WestJet had was their unique culture. Even the executives and pilots help the customer whenever necessary; encourage employees to share suggestions for improvement. They maintained the policy of Care for People. ➢ Low operating cost: They have low prices to attract more customers‚ who would otherwise take train or bus. ➢ No union
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