model at WestJet. The first step she took was to reorganize IT‚ support business goals with IT‚ and make changes to planning and budgeting. She wanted to make IT more receptive to corporate requirements. A change in the governance model was necessary as it would help the company to grow strong and move to the next level. During the first month‚ Cheryl concentrated on benchmarking IT. She brought in two performance and benchmarking experts to conduct the study of companies. The study enabled WestJet
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senior IT leadership stated that IT was critical success factor that would help WestJet to sustain its growth and succeed in the long term. They agreed that a transformation plan was necessary. Smith and the IT leadership understood that an increase in IT system functionality would increase revenue and would give business units confidence through transparency in operations and quick responses. The changes would help WestJet to expand regionally and internationally. Smith and IT leadership knew for
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QUESTIONS REGARDING THE CASE “WESTJET AIRLINES: THE CULTURE THAT BREEDS A PASSION TO SUCCEED” 1. What is WestJet’s competitive advantage? What are the sources of the competitive advantage? Their main competitive advantages are low prices and exceptional customer service. The low prices can be offered because they offer no meals‚ no frequent fliers and have a very fast turnaround at the gate‚ landed on airports that have low landing fees. in addition to this WestJet’s
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West Jet Business Level Strategy: Look at external when evaluating this Focused cost leadership need to asses business level strategy is suitable to the macro environment and the industry Evaluation: There was the budget conscious consumers and the existing players weren’t facilitating this segment of the market. There was an opportunity there to facilitate them. There was low switching cost in the industry and they were very focused on price. Substitutes consisted of car buses and train
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Summary i Table of Contents 1 About WestJet 1 Market Share 2 Domestic 2 International 3 Market Position and SWOT Analysis 5 WestJet Key Financial Ratios 7 Accounting‚ Finance‚ Legal and Environmental Issues 8 Shareholders and Company Ownership 8 Accounting Policy and Internal Control 9 Legal 9 Environmental 11 Investor Recommendations 12 Bibliography 13 THE COMPANY AND ITS POSITION IN THE MARKET Competitive Landscape Markets where WestJet competes: • Airlines • Consumer Services
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Company Overview WestJet Airlines Ltd. is a Canadian low-cost carrier that provides scheduled and charter air service to 85 destinations in Canada‚ the United States‚ Europe‚ Mexico‚ Central America and the Caribbean‚ and has partnership agreements with over 30 airlines around the world. Founded in 1996‚ it is currently the second-largest Canadian air carrier‚ behind Air Canada. (Wikipedia) WestJet is a public company with more than 9‚600 employees‚ is non-unionized and is not part of any airline
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WestJet Strategic Audit by: Tanya Witherington #3136712 Abdullah Saleh #3157594 Tyler Ethridge #3084252 Natasha King #265841 Yao Yao #3111635 Jaiqi Lu # BA 4101 March 21‚ 2005. Daniel Doiron UNBSJ West Jet I. Current Situation A. Current Performance • WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. • For the year ended December 31‚ 2004
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Case analysis “WestJet” Introduction. WestJet was established in 1996 in Western Canada. Clive Beddoe‚ Don Bell‚ Mark Hill and Tim Morgan‚ the founders of the company‚ aimed to provide their customers low-cost air travel. Company is based Cangary‚AB‚ and it has its secondary hub in Toronto Pearson International Airport. WestJet operates the most modern and fuel-efficient Boeing 737 aircrafts. WestJet is one of the most profitable airlines in North America. All employees shared in company profits
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WestJet Airlines is a Calgary-based discount airline founded in 1996. Starting with only three aircrafts in 1996‚ the company is now “Canada’s leading high-value low-fare airline.” The management of WestJet Airlines assumes that the success of the business is anchored in the culture of the corporation and the welcoming service provided to its customers. Beddoe‚ the president and the CEO of WestJet‚ is proud of the airlines performance and the customer service it offers. He believes that the corporate
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companies from the great ones. As WestJet continues its goal of becoming a low fare international airline‚ it will face numerous obstacles. The problem addressed here deals with the people aspect. How can WestJet maintain its current people culture as the company expands? How can WestJet instill the culture into its new people? And how will WestJet meet the cultural differences in other markets? Answering these questions is essential to the future success of WestJet. Analysis In order for us to
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