Solutions to Case Study Ans1: The competitive advantages that West Jet has are: ➢ Unique Corporate Culture: The main competitive advantage that WestJet had was their unique culture. Even the executives and pilots help the customer whenever necessary; encourage employees to share suggestions for improvement. They maintained the policy of Care for People. ➢ Low operating cost: They have low prices to attract more customers‚ who would otherwise take train or bus. ➢ No union
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The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment‚ most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation‚ the incumbent carriers felt the most pain‚ and the floodgates had opened for newer more nimble carriers with lower cost structures
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TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked
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Case Analysis WestJet is a Canadian low-cost carrier that provides scheduled and charter air service. Beddoe‚ Bell‚ Hill Morgan and David Neelman believed that there was not only a market for a low-fare carrier in Canada‚ but that they could succeed at bringing this service to the country. They became the founding team of the concept that became WestJet Airlines. WestJet has been very successful with their low-fare strategy. They believe that their culture was the key that helps their
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................20-21 I. Corporate Governance BaronsAir has a dynamic group of people in its management team. Each has their own duties to benefit the success of the airline. Organization‚ responsibility‚ and knowledge will drive the airline and each of the team players to success. was a former manager of Mid-Continent Airlines. The new company re-formed‚ BaronsAir‚ was named after her after she came up with the idea to have the employees buy all the company stock. The three other executives were
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Table of Contents Table Page # Introduction 4 Emirates Airline and Emirates Group 5 Business Objectives 6 Business Goals 6 PART - 1 Strategic capabilities of Emirates Airline 7 Threshold Capabilities and Distinctive Capabilities of an organization 8 Threshold Capabilities of Emirates 8 Distinctive Capabilities of Emirates 9 Cost Efficiency of Emirates Airline 10 Core Competences for Accomplishing and Sustaining Competitive Advantage
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Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18‚ 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio‚ short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers
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Wetjet Westjet have to deal with is whether to maintain its status quo of offering low cost and low fare ‚ whether to venture more in the third party charter segment or whether to be involved in the Trans bs segment . The management has to decide the best strategy it will use to achieve its expansion plan and decision must be made urgently PEST Analysis of the External Environment Political / Legal After the 9 /11 attack operating in the small markets has become uneconomical due to increased
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Generic strategy The three generic strategies identified by Michael Porter‚ namely cost leadership‚ differentiation and focus are all options available to small businesses. cost leadership requires a tight set of interrelated tactics that include aggressive construction of efficient-scale facilities; vigorous pursuit of cost reductions from experience; tight cost and overhead control; avoidances of marginal customer accounts; cost minimization in all activities in the firms value chain. Differentiation
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Business Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Twenty-seven years ago‚ Rolling King‚ owner of floundering commuter airline‚ and Herb Kelleher‚ King’s lawyer‚ got together and decided to start a different kind of airline that would provide a short-haul
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