Running Head: CASE STUDY Case Study Geraldine Aloise Kaplan University Abstract Verizon Wireless is a wireless carrier that operates the largest 4G LTE network in the United States. The company provides cell phone and data services to its 98.2 million customers. Its success is largely attributed to its reliable network coverage and outstanding customer service. In addition to providing 24 hour telephone support‚ the company also operates retail stores throughout the U.S. This case study
Premium Mobile phone Sales Bluetooth
Devon Daniel Verizon Verizon stars with WorldCom in 1983 when Murray Waldron and William Rector came together to sketch out a plan create a long-distance telephone service. Long Distance Discount service‚ became their new company that began operating as a long-distance reseller in 1984. The new company grew quickly in the next fifteen years‚ over time it change to WorldCom. The company became one of the largest telecommunications corporations in the world. They also became the largest bankruptcy
Premium Verizon Communications
Do Verizon have a distinctive competency? If So‚ what is the Source of that competency? Yes. Verizon have a distinctive competency. Source of competency It has the largest coverage area. Verizon use automated software programs that analyzed the call habits of individual customers. Provide customer care service. How do Verizon’s Customer service capabilities and Coverage Affect the Quality of its service Offering? How Do You think they affect Verizon’s cost structure? Quality of service
Premium Customer service Customer Wireless
strategic objectives Vision statement: * Be committed to our business and improve benefits to our customers as wireless product technology changes. * Implement greater exposure through expanding‚ customer referrals‚ and innovative marketing. * Continue to grow in our market while ensuring sustained profitability. * Lead the market in customer satisfaction by meeting their wireless needs and exceeding their expectation. Mission statement: “As a leader in communications‚ Verizon’s mission
Premium Strategic planning Verizon Wireless Strategic management
Verizon Communication’s Core Competencies: Verizon’s success stems from the core competencies in which it possesses that provides for its basis of competitive advantage. The company has really made it a primary focus to strengthen these competencies to their full potential and utilizing them in an effort sustain its competitive advantage and strive toward long-term business growth. Below you will find a list of the key core competencies that Verizon depends on for its continued success and the
Premium Verizon Wireless Customer service
Marketing Plan for Verizon Wireless Customer Loyalty Program Business Mission: To provide the best quality of wireless and customer services in today’s market of wireless communications. Marketing Objective: To decrease the monthly customer churn rate to less than 1%‚ therefore ensuring Verizon Wireless will continue to lead the competition in customer loyalty. Executive Summary: Cellular communications is such a large aspect of today’s industries‚ and with the number of consumers already
Premium Mobile phone Bluetooth Customer service
| Verizon Wireless | Marketing Strategy Paper | | | Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited‚ especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand‚ such as increasingly
Premium Wireless network Bluetooth Wireless networking
Verizon SWOT Analysis Matt Ashcraft MGT/521 December 2‚ 2012 Ron Schwendiman Verizon SWOT Analysis This paper is to decide whether to invest in a company. The company I have chosen is Verizon Communication. I will conduct a SWOT analysis define the elements of the SWOT analysis‚ and identify the most relevant parts of the analysis. I will then identify Verizon’s stakeholders‚ both internal and external and describe the stakeholders’ needs and wants. Finally I will discuss how
Premium Verizon Wireless Broadband
Business System Paper NAME University of Phoenix At Verizon Wireless hundreds of changes re implemented on the network every day. It becomes difficult to know what changes were made and who made the changes. Verizon Wireless uses a system called BMC Remedy Change Management software. The software has many functions and ties into another system called M.O.P Routing tool‚ which is where we store method of procedure documents. These documents describe step by step what is being
Premium Management Computer network Computer
researchandmarkets.com/reports/586871/ Analysis of Verizon Communications Description: Analysis of Verizon Communications. A complete and comprehensive analysis of Verizon Communications‚ includes an overview of the industry the company operates in‚ a PEST Framework Analysis of the industry‚ and then moves on to analyzing the company itself. Company analysis includes a history of Verizon Communications‚ a business segment analysis of the segments Verizon Communications operates through‚ a look at the
Premium SWOT analysis PEST analysis Balance sheet