Marketing Strategies Target Market Sport Chek Sportchek mainly focuses its target on teenagers and youth who are constantly active with sports or doing exercises. This is based on their lifestyles or the psychographic variables. The main way to attract this group of consumers is by “keeping them in shape” since physical appearance is important. However‚ they also target other age group like children and older citizens (both males and females). Children are not a main target. However they can be
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TARGET AUDIENCE Subway took its journey from a single outlet in Perth and now has a target market of young Australian consumers that is more nutrition conscious and focuses on having healthy food as opposed to burgers or fries. It happens to be the undisputed market leader in the category of sandwiches while it has a competitive edge over others in terms of having ten times more locations than any other brand. By the year‚ 1993‚ Subway had opened up 8‚400 stores with most of them being in North
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being a presenter but may not know where to start. What seasoned speakers know is this - it ’s all about the audience‚ not you. How do you prepare efficiently while keeping your audience ’s needs in mind. (Gilman‚ S. 2012). You should know at least the size‚ age‚ and education and experience of your group before you prepare your talk. One way to do this is ask your host or simply ask the audience some questions before you start. Will you be talking to a group of five‚ 50‚ or 500? This may not impact
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Knowing Your Audience Paper and Communication Release Knowing your audience is a very important aspect any time a company communicates information to a group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine‚ an unfortunate collapse in one of the shafts of them mine
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Task 4 Draft 1 05 February 2013 Liam Butler and Will Crerar Target Audience How will the segment be suited to the target audience? According to our research‚ the topic we are working on is very suited to the target audience in our area. Since we are doing a segment for the home in Cramlington‚ we know that the majority of the over 50s enjoy watching crime dramas like CSI and NCIS. We have some proof because Will’s Grandma enjoys watching these sorts of things on the TV. Another
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Being audience-centered means that we get the focus off our needs and wants and unselfishly serve others. We do this by directing our attention and thoughts towards how we can benefit them. This is important because if your audience perceives this kind of unselfishness in you‚ they will listen and most likely put into practice whatever it is that you are sharing. Additionally‚ it really shows that you also care about them. Concerning this‚ Theodore Roosevelt is quoted as saying that‚ “No one cares
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Analysis of a Barnardo’s advertisement ‘life story’s target audiences This advertisement was created in an unusual way of telling the narrative the other way round‚ it tells us a story about the boy who is in a difficult situation from how he is nowadays to how he was. Most of the time‚ they use medium shot to let audience feel that the boy is directly talking to you including more specific emotions and reactions. From the beginning‚ the boy sat in an typical interview setting‚ and then‚ it’s
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Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Define Your Target Audience The goal of every business owner that owns a product has the dream of their product being sold to millions of people. With a trendy society it could take one day and then a product could be sold out of every store in America. We saw this years ago around Christmas time with the toy "Tickle Me Elmo." We see this everyday with clothes companies. These companies are succeeding at an alarming rate because they are first selling their product to their target audience and then
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fragrances) – can play with fragrances idea - Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) - An aspiration for every girl living in rural area – uses personalities from the silver screen‚ which makes it an inspirational brand - Uses Bollywood connect to communicate the same (movie-loving target audience) - Theme - Combination of style and romance Demographic: Gender – Female Age – 16 – 35 Income – Middle Income Group. Targets the urban and semi urban upper middle
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