The Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]
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OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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1. * Coca-Cola is a carbonated soft drink sold in stores‚ restaurants‚ and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was bought out by businessman Asa Griggs Candler
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Coca-Cola is a carbonated soda sold in stores‚ restaurants‚ and candy machines all through the world. It is delivered by The Coca-Cola Company of Atlanta‚ Georgia‚ and is frequently alluded to just as Coke (an enrolled trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Initially expected as a patent pharmaceutical when it was imagined in the late nineteenth century by John Pemberton‚ Coca-Cola was purchased out by specialist Asa Griggs Candler‚ whose showcasing strategies
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Coca-Cola Caressa Kurz Managerial Marketing BUS620 Jeffrey Kimmel November 19th‚ 2012 coke 1. Coke has been the leader in the soft drink industry for decades. Coke has a strong customer loyalty base‚ while appealing to new customers through effective marketing. In recent years‚ the soft drink industry has changed with consumers
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The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 brands. Globally‚ we are the No. 1 provider of sparkling beverages‚ juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities‚ our company is focused on initiatives that protect the environment‚ conserve resources and enhance the economic development of the communities where we operate. Our Mission • To refresh the world. • To inspire
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| | | | OPERATIONAL PRACTICES AT COCA COLA MULTAN BEVERAGES CO. DATED 13TH APRIL 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION OF COCA-COLA 2 INTRODUCTION OF MULTAN BEVERAGES LIMITED 3 OVERVIEW OF COCA COLA 5 OVERVIEW OF CARBONATED DRINK INDUSTRY IN PAKISTAN 8 COCA COLA IN PAKISTAN 9 OPERATIONS MANAGEMENT BY THE COCA COLA COMPANY 10 1. LOCATION SELECTION 10 2. PRODUCTION PROCESS 11 3. FACILITY LAYOUT 15 4. CAPACITY 15 5. QUALITY MANAGEMENT
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CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS - PAGE 58-62 SWOT ANALYSIS - PAGE 60-62 CHAPTER 4 RESEARCH
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Miller Company analysis MBA6152 Table of contents I. Introduction II. The Inception of the Coca cola industry III. The micro environment of Coca cola IV. The Macroeconmics of Coca cola V. Oligopoly- Coca Cola ’s CDS system VI. Competition VII. Conclusion I. Introduction The Cocoa cola industry { Company} ‚ and its trademark has been
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