Synopsis on SHOPPING MALL FOR ENUGU STATE The role of mall as a cultural hotspot A seminar course Submitted by ------------------------- REG NO: ---------------------- LECTURER: Dr. J.A DATE: APRIL 2012 Enugu state‚ popularly known as “Coal city state” is the capital of the South-East Nigeria‚ has a population of approximately 5.6million people is in dire need of a state of the art world class shopping centre where its cultural heritage‚ the ibo’s and Nigerians in general
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the number *2* - for example – 2 partners‚ buy 2 get 1 free promotions‚ etc. DÉCOR The mall will be decorated in colors of the oasis. Blue and white will be the theme colors. The number TWO will be emphasized on even in the décor – for instance flower arrangements in that shape‚ balloons‚ bloopers. ACTIVITIES Cake cutting – a 2-storey cake‚ maybe a model of the shopping mall‚ or with a photoprint of the mall will be cut Guess to win – a game where people get to look at an item‚ but not the brand
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The Shopping Mall as Consumer Habitat PETER H. BLOCH University of Missouri NANCY M. RIDGWAY University of Colorado SCOTT A. DAWSON* Portland State University Although large enclosed shopping malls represent signt$icant institutions in modem Western culture‚ consumers’ activities within malls have been surprisingly underresearched. In the present study‚ consumers’ interrelationships with malls as consumption sites are explored using the concept of a habitat drawn from the ecological
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ON MARKET RESEARCH ON SHOPPING MALL IN NCR A report submitted to U.P. Technical University for the partial Fulfilment of MBA Degree 2009-11 Submitted To:|Submitted By:| || Greater Noida Institute of Technology (MBA Institute)‚ Code: 272 7‚ Knowledge Park-II‚ Greater Noida (U.P) 2009-11 CERTIFICATE This is to certify that the Research Project Report entitled Marketing Research on Shopping Mall in NCR being submitted by………fulfillment of the requirement of U.P.Technical
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Shopping Malls: Boon or Bane The world has witnessed rapid economic development in last twenty years. Countries specially‚ India‚ China‚ Brazil‚ Russia etc have seen rapid growth in terms of direct foreign investments‚ development of infrastructure and migration of rural population to urban centres. Shopping malls‚ expressways‚ commercial centres rule the urban landscape amidst sordid state of social structure and governance. Shopping malls are seen as weekend hubs for shopping‚ dining or anything
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FACTORS RESPONSIBLE FOR GROWTH OF MALLS One of the main reasons for the growth of modern retail is the fact that people today‚ especially from the middle and upper middle class have a large chunk of disposable income due to a dynamic and growing economy and hence the rising levels of income. This results in them spending more than ever before. Another aspect which has to be mentioned here is that the youth today are no longer depended on their parents to fulfil their needs and wants. All their
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SHOPPING MALL AS A LEISURE DESTINATION SUFIAN HAMAT SCHOOL OF HOUSING‚ BUILDING AND PLANNING UNIVERSITI SAINS MALAYSIA‚ PENANG SUPERVISOR: DR. NURWATI BADARUZZAMAN ASSOC. PROF. DR ABDUL GHAFAR e-mail: Sufian@iiu.edu.my Shopping mall has become part of a ‘way of life’. The place is a destination frequented by many levels and age groups of people during leisure time and weekends. The intentions of going to the mall now are no longer confined to shopping
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The evolution of modern retail formats in India from the days of the primitive weekly markets or village fairs gradually changed the face of retailing from an entertainment orientation to a more conscious profession of delivering consistent quality shopping Experience. Retailing appeared in the Indian Horizon in the 70’s when shops like Raymonds‚ Nalli’s and Bata set up their exclusive stress and /or franchisees. The early 80’s witnessed the emergence of “Akbar ally’s” in Mumbai and “spencers” in Chennai
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at a shopping mall? Staggering movie times would mean less wait in the concession‚ people don’t like to wait and if you have 4 movies showing at the same time with 60 people at each showing‚ and if 25% of the people want concession foods‚ that could be 80 people waiting in line for a movie that starts in 10 min. It is less hassle for the movie theaters to stagger times for their concessions rather than all at the same time. A Mulitscreen theater showing helps the mall revenue. The malls always
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STUDY OF CONSUMER BEHAVIOR IN SHOPPING MALLS INTRODUCTION Marketplaces in urban demographic settings attract a large number of buyers and sellers‚ which can be termed as market thickness. The co-existence of many shopping malls with traditional markets in a marketplace causes market congestion. This problem may be resolved by developing small kiosks for transactions and allowing consumers to test out customised products and services from the main stores The growth of market share for specialised
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