atmosphere support the image of the retailer? Does it add to the shopping experience? What kind of retail strategy does it suggest? What changes would you recommend for this retailer and why? Use elements from the article by Malcolm Gladwell on the “Science of Shopping” at the link below to analyze the atmospherics . Include elements from the article as part of your evaluation criteria http://gladwell.com/the-science-of-shopping/ The text has a checklist on page 496 under #1 Get Out and
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levels: Specialist stores catering to some particular category of product such as footwear‚ pharma & beauty‚ food and grocery etc. - classified under level I. Departmental stores that cater to a few categories of retail put under level II‚ and malls where we find an agglomeration of many departmental stores‚ hypermarkets etc - classified under level III retail. The figure 1
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days) depends on season 2. How much do you spend on shopping of Apparels (Per month)? 500-1000 INR 1000-2000 INR 2000-3000 INR 4000 INR and above 3. According to you which is a best time to purchase apparel? Weekends Month ends Festive day’s Special discounts Others 4. Which is a best place to buy branded apparel? Shopping Malls Exclusive stores Local retailers anywhere
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down the slope. I slowly pushed my bicycle to the shop and look for help to repair it. I wait at the shop almost a quarter of an hour‚ the time go so fast! When I reach the railway station‚ I can’t found my friends. I knew they had go for the shopping mall themself. I called my friend and want to know the place they go. When the phone picked up‚ I apologize with her and explained the causes of my late. Then‚ I bought the ticket at the counter and wait the train come. However‚ there was a unluckily
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Case Study IS COCA-COLA THE PERFECT BUSINESS? A. One of the most important skills to learn in managerial economics is the ability to identify a good business. Discuss at least four characteristics of a good business. Based on the article about Coca-Cola‚ there are five essential characteristics of a business for it to be considered as a “Good Business”. First‚ it should be appealing to both young and old alike. Second‚ it must have a distinct characteristic which cannot be easily imitated
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TYPES OF RETAIL FORMATS 1. CHAIN STORES: • Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. • These characteristics also apply to chain restaurants and some service-oriented chain businesses. • In retail‚ dining and many service categories‚ chain businesses have come to dominate the market in many parts of the world. Chain stores are a form of franchising. • The world’s
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to make people laugh‚ and will always relieve up your day. I love to hang out with my friend and party over the weekends. We go to the shopping mall and shop‚ and we always believed that when we got older we would move to California and become celebrities. What can I say‚ we reverie big. I expressed my friend if I were to become a celebrity; I would shut the mall down and buy all the nice clothes and expensive perfume. My friend and I enjoy wearing make-up and we like to show out a lot. I enjoy riding
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Retail Business In India The Changes and Challenges Ahead I. Backgrounder The retail industry has witnessed phenomenal expansion and the nature and structure of the industry has undergone a dramatic transformation. The concept of organized retailing and international franchising has gathered significant importance and prominence in the developing countries and the tiger economies of Asia. The advent of sophisticated and superior Information Technology tools and reduction in Communication
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economic development .The changed consumer behaviour and in creased standard of living in the growing middle classbrough t arevolution in Indian retail scenario. Modern retail has entered India as seen in sprawling shopping centres‚ multi-storeyed malls and huge complexes offer shopping‚ entertainment and food all under one roof. The other reason is a significant change in th demographics. A large young working population with median age of 24 years‚ nuclear families in urban areas‚ along with increasing
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RedBull While working on this report‚ we tried to figure out the best way to go about completing a consumer analysis for Redbull. Initially‚ we were confused as to what to tackle first: the marketing strategy or the consumer profile? We figured that both the marketing and the communication strategy of Redbull in Pakistan were based on— or rather for— a very specific type of consumer. So our first task (in order to understand this consumer type‚ as well as the dynamics of Redbull’s marketing
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