--------------------- 8 2.4 Methods of Analysis ------------------------------------------------------------------------------------9 2.4.1 Content Analysis ---------------------------------------------------------------------------------9 2.4.2 Semiotic Analysis --------------------------------------------------------------------------------10 3. RESEARCH QUESTION & HYPOTHESES --------------------------------------------------------10 4. METHODOLOGY
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CO1 - ASSIGNMENT 2 Semiotics and narrative FME1.CO1-05 Mick Tielemans‚ 140852‚ Class 3a‚ 06-10-2014 1 write down the (re)constructed story The story constructed in this advertisement is that if you use Duracell in your toys they will last forever‚ meaning they will never die‚ and start coming back and hunt you. The girl used Duracell in the doll‚ and probably threw it out after a while‚ replacing it with a new one that is sitting at the table with her. You can tell she is playing with the new doll
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express that meaning within a culture. Therefore‚ a multimodal text is made up of more than one mode. They are used to convey a message or communicate information to the audience. A multimodal text is complex‚ utilizing a variety of cultural and semiotic resources to communicate these concepts and information. The texts that students encounter nowadays are shifting primarily from print-based to digital-based‚ which means there are more possible modes that can be accounted for such as sound effects
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Linguistic discourse analysis 1.1Defining discourse Discourse is the creation and organization of the segments of a language above as well as below the sentence. It is segments of language which may be bigger or smaller than a single sentence but the adduced meaning is always beyond the sentence. The term discourse applies to both spoken and written language‚ in fact to any sample of language used for any purpose. Any series of speech events or any combination of sentences in written form wherein
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Similarities and Differences between Critical Traditions and the Traditions of the “Post” “Post”-traditions have developed as reactions and reflections of dramatically altered material and ideological conditions that have taken place over the last fifty years across the globe‚ such as the collapse of communism‚ the official demise of colonialism‚ the renewal of aggressive capitalism‚ the incredible speed of technological change and the terrifying possibilities of scientific inventions. All these
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MES T 1 Section A/B Terminology Advertising- Producing adverts for commercial products or services. Archetype- the ultimate stereotype Audience- People who watch or listen to a TV or radio programme Binary Opposition- The contrast between two or more things that create conflicts and drives evil E.g.‚ Good/Evil‚ Day/Night and Male/Female CGI- Computer Generate Imagery. 3D effects such as fire scenes Consumption- Sum of information taken by an individual or group Continuity Editing- Predominant
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Main Reading: Solomon‚ M.R. (2011) Consumer behaviour; buying‚ having and being‚ 9th edn. New Jersey: Pearson Education Inc - Consumers as Individuals - How and Why consumers are ‘defining their identities’ - The process of consumer behaviour/buying behaviour - Talk about consumer wants/needs Buyer = transaction-based description Customer = I am doing to you Consumer = ongoing process‚ consumption & consumer is part of process KEY QUESTIONS Task 1 – understand your current customers
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Author: Nasreddine Sarsar Title: Adopting a Multimodal Approach to Address the Multiliteracy Needs of My Students Publication Date: June 2008 Note: 13 pages Pub. Type: Research Paper Descriptors: new literacies‚ new digital divide‚ multimodality‚ print-based literacy‚ reconceptualizing literacy‚ out-of-school literacy Abstract: The technological advance that has dominated various aspects of our daily life has led to the emergence of new literacies. This created a need for reconceptualizing
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Phenomenology and the Catholic Eucharistic Mass G. Wilson In the study of communications‚ reaching a common consensus on how to apply a shared and common understanding of communications seems to be a near impossible task. After being introduced to the seven traditions of communications by Craig in his essay “Communication Theory as a Field”‚ I choose to explore the tradition he categorizes as Phenomenology. My initial understanding on the study of communications were quite limited to the transmission
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current state of the film industry by giving his own views on every concept‚ and relating them. He goes ahead to give illustrations of the theories that pertains to perceptual psychology and structuralism‚ hermeneutics and genre observation‚ and semiotics and psychoanalysis. He avails distinctive studies on these topics thereby enabling readers to have the background they may want to enhance their comprehension of the film and of art. Taking William Shakespeare’s comedy play‚ “A midsummer Night’s
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