[pic] Abu Dhabi Women’s College E-Business Management Marketing Management Prepared for: Iman Finaish Date of Submission: 12th Oct‚ 2005 Table of contents Introduction 4 Company background 5 History 5 Mission 5 Marketing Plan 6 Target market 6 Image 6 Marketing mix 7 Product 7 Place 8 Price 8 Promotion 9 People 9 Industry trends 10 Global trends 10 1. Industry growth 10 2. Political outlook 11 3. Violent actions 11
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mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product‚ service‚ and Variety for all people of all ages.” Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes‚ beverages‚ and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of their products
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SWOT ANALYSIS STRENGTHS * Location Proximity * Strong brand awareness * Never-ending focus on fun combined with their commitment to innovation and a quality customer experience is important when you are considering investing in a business * More than 1000 flavours of ice-cream in the library include low fat and no sugar ice-cream * Provide several services for different age groups WEAKNESS * Expensive compared to competitors prices OPPORTUNITIES * Market for expansion
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FACULTY OF COMMUNICATION AND MEDIA STUDIES PUBLICITY & EVENT MANAGEMENT PRO 543 INDIVIDUAL ASSIGNMENT 1 PREPARED BY: NAJIHAH BINTI AMIRUDIN 2011132763 MC22S4B PREPARED FOR: MR. ABUZAR BIN ABDUL HALIM SUBMISSION DATE: 6TH JUNE 2013 Baskin Robbins Introduction Baskin-Robbins is an American global ice cream parlor based in Canton‚ Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale‚ California. The company is known for its "31 flavors" slogan‚ more than the 28
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Baskin-Robbins From Wikipedia‚ the free encyclopedia Baskin-Robbins Inc. | | Type | Subsidiary of Dunkin’ Brands | Founded | 1945 | Headquarters | Canton‚ Massachussetts‚ United States | Parent | Dunkin’ Brands | Website | www.baskin-robbins.com | Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise
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you learned Dunkin’ only does business through its franchisees? What if you learned the franchise owners are local people like you and me that realize that some people - maybe not you - like to do business with familiar brands that offer consistent quality. (Or maybe those people just like the nostalgia of getting the same donut their parents used to treat them to when they were 8.) What if you learned that the franchise owners use local insurance agents‚ employ local accountants and bookkeepers‚ bank
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Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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conferences and leadership workshops. Upon graduating with her bachelor’s degree she applied for a job as a regional marketing director‚ and she was promoted yet again. In just five short years she worked her way from and entry level retail job to a management position that oversees stores in four states; and has more than quadrupled her income. All of this can be attributed to her gaining the education needed to perform higher level jobs. Although the benefits of gaining an education are clear‚ there
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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world ’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Mexico‚ the Dominican Republic‚ Colombia‚ Bahrain‚ the United Kingdom‚ Russia‚ Egypt‚ Saudi
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Background of Baskin Robbins Baskin Robbins is global chain of ice-cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ in Glendale‚ California. It claims to be the world’s largest ice-cream franchise with more than 5800 locations‚ 2800 which are located in the United States. Baskin Robbins sells ice-cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Malaysia and other. The company’s headquarter is located at Canton‚ Massachusetts. There were about 31 flavours in Baskin Robbins. Baskin
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