Public Relation Assignment Course:Public Relation PRO458 Group:BA3D Lecturer’s Name:Pn. RohaniMazlan Student’s Name:NurulShahsofeaBinti Muhammad Shah Dhina Student’s ID:2011173329 TABLE OF CONTENTS No. Topic Page 1.Introduction(Public Relation Theory) 1 1.1Theories of Relationship(System Theory) 2 1.2Theories of Relationship(Situational theory) 7 2. Summary
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ZIMBABWE INSTITUTE OF MANAGEMENT PRESENTS DIPLOMA IN GENERAL MANAGEMENT Public Relations “PROMOTING THE ART‚ SCIENCE AND PRACTICE OF GOOD‚ SOUND MANAGEMENT” COPYRIGHT RESERVED ZIMBABWE INSTITUTE OF MANAGEMENT A hearty welcome to the Zimbabwe Institute of Management Public Relations Module. Introduction Why Study PR Public relations practices interwoven in all business and economic activities of any organisation. In the way we interact with colleagues‚ customers‚ suppliers
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Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity‚ 2) planning and programming‚ 3) taking action and communicating‚ and 4) evaluating the program. Research‚ Planning‚ Communication‚ and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations
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Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders‚ government‚ consumers‚ employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching‚ engaging‚ communicating
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Public Relations Publics This tells us that we cannot talk about public relations without reference to publics. A public is any group whose members have a common interest or common values in a particular situation. According to Wragg (1993)‚ public relations publics or audiences can be divided into four categories which include: 1. Functional Publics: They are those publics which enable the organization to perform its chosen tasks. 2. Enabling Publics: These are publics which permit the
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Writer: Kevin Chavera Course: Public Relations (Daystar University) Paper: PUBLIC RELATIONS AS PRACTISED BY THE KENYA NATIONAL ASSEMBLY. TABLE OF CONTENTS. 1.Introduction. 2.PR as management function. 3.Kenya Parliament and its publics 4.Mission‚ goals & objectives with regard to PR activities. 5.Crisis management and media relations. 6.PR and organizational change. 7.Research and Evaluation: public attitudes and public opinion. 8. Conclusion. PUBLIC RELATIONS AS PRACTISED IN THE KENYA
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Public Relations As an IMC tool‚ PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events‚ promos‚ and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels‚ including newsletters‚ bulletin boards‚ posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an opportunity
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Personal Statement Growing up‚ my family had a solid health history‚ sure we had the usual bumps and bruises and a few broken or sprained limbs from our rambunctious explorations on our farm‚ until the faithful night when my uncle had a meltdown and trashed the kitchen. This behavior defied the fun-loving atmosphere that had up to that point characterized my childhood. Despite our curious and frightened stares‚ there was no discussion or explanations on the frailty of his mind‚ it was an unspoken
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Professor: Blake Escudier Assignment 6: Public Relations Magida Taracena Andonie 02/016/2015 Public relations is “the profession or practice of creating and maintaining goodwill of an organization’s various publics (customers‚ employees‚ investors‚ suppliers‚ etc.)‚ usually through publicity and other nonpaid forms of communication” (Business Dictionary). Now a day almost every business counts with a public relations department. Public relations not only keep the business image but
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Gold Paper 10 April 1994 Quality Customer Satisfaction Public Relations New Directions for Organisational Communication This publication has been funded by a grant from Deutsche Bundespost Postdienst © 1994 International Public Relations Association and the authors. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopied‚ recorded or otherwise‚ without written permission of
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