Public Relations The purpose of this paper is to help the student identify and analyze various definitions of the subject matter of the course MKT438. The topic at hand is the term public relations. Upon conclusion the student and both the reader should have a keen understanding of what the purpose of public relations. Firstly‚ the student will attempt to define what public relation is and what it seeks to achieve with no basis on text aptitude. Public relations seek to identify the link between
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Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option‚ elaborated with reference to the job profile‚ personality traits required‚ the courses and training involved‚ premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders‚ government
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Public Relations Interview University of Phoenix Marketing for Health Care HCS 539 Public Relations Interview Kaiser Permanente is an integrated managed care consortium based located in Oakland‚ California. Kaiser Permanente evolved from industrial health care programs for construction‚ shipyard‚ and steel mill workers for the Kaiser industrial companies during the late 1930s and 1940s ("Kaiser Permanente‚" 2013‚ para. 1). Kaiser Permanente is consists of three distinct entities‚ the
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The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history‚ we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be‚ “ a communication function of management through which organizations adapt to alter‚ or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back
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Public relation (PR) is active managing of communication of an organization or business to create and maintain a positive image. Public relation involves popularizing successes‚ downplaying failures‚ announcing changes‚ and many other activities. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807. Today “Public Relation is a set of management‚ supervisory‚ and technical functions that foster an organization’s ability to strategically
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Public Relations What is public relations? There seems to be many different answers to that question. Merriam-Webster ’s online dictionary defines public as "of‚ relating to‚ or affecting all the people or the whole area of a nation or state." It defines relations as "the state of being mutually or reciprocally interested" (Merriam-Webster‚ 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper will provide
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PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For
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MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx‚ 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications‚ the practice of public relations has never been of more value. In fact‚ “In the United States alone‚ public relations is a multibillion-dollar business practiced
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Licensing and The Public Relations Professional: (Will They Ever Be Card Carrying Members?) PR’s Pioneers The public relations field has the opportunity to connect its past and present to garner a powerful future‚ by making the PR profession a licensed one. Since the time of such PR pioneers like Edward Bernays (1891 - 1995)‚ argued to be the "father of public relations" and Ivy Lee (1877 1934) also argued to be the "father of public relations‚ PR practitioners have desperately
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Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task‚ and has concerned many public relations specials and scholars alike. They seem to agree that while individuals’ actual definition of public relations might vary in strategy and technique‚ the end goal is always the same‚ to influence public opinion favorably for one’s organization. Public Relations in My Own Words Public Relations deals with a broad
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