PORSCHE CANADA: SELLING WINTER DRIVING Mrs Leila Hamzaoui Essousi THE TEAM: MONSTERS Safa Hanfi Feriel Babbou Yassine Kacem Ilyes Belhaj 1 Consumer Behaviour 11/10/2012 The Table of Content: I. II. The executive summary Situation analysis (and current problem the company is facing) a. The market b. Micro-environment c. Macro-environment The assignment questions Key marketing issue and expected results III. IV. 2 Consumer Behaviour 11/10/2012 I. The executive summary
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Environmental analysis First of all it is considered as crucial to find out in which environment the company CHR exists‚ therefore I decided to use Porter`s five forces model and Pest analysis. 1. 1 Porter`s five forces model This model was articulated for the first time by Michael Porter in 1979 in his successful record-breaker book named “How competitive forces shape strategy” (Porter‚ p.78). Five forces are illustrated in following picture. Source: Porter‚ p. 78 Before this analysis will begin
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the beginning Zara sold low price Then he changed the design‚ manufacturing and distribution so he could make clothes quicker‚ and that way react to trends faster. The Zara BrandIndustry Anlysis 5/31/2011 Product Development Consumer Analysis Market Analysis 3 5 Keys of the Zara BusinessModel “Teams with vast sales knowledge geared to towards the customer.” Make the stores a pleasant environment. “Meeting point between the customer and the Zara fashion offer.” New products introduced
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PESTEL analysis Political factor Generally. The political situation is stable and the political parties respect the agreements between the MNCs and the government. This will help IKEA ensure the healthy business environment. However‚ In Poland after the fall of communist government make the political situation changed drastically. That has bad impact to relationship between the supplier and IKEA such as the supplier tried to raise price. Economic factors The economic crisis is the good economic
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ostentatious display of wealth for the purpose of acquiring or maintaining status or prestige. The thought process is you have to show how worthy and successful you are by buying expensive things. If you are rich buy a new 2016 BMW M6 class or a new Rolex to show off your success as well as your status with the elites. The thought process‚ “Look at all my stuff‚ I am successful!”
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Internal and External analysis of Starbuck Internal Analysis The internal analysis is used as a framework to help develop its overall corporate‚ marketing or product strategies and how the resources assist to survive in this competitive market. 1.Resources and Competencies (R&C) Threshold R&C Tangible – 19.767 stores in 62 countries with182‚000 employees ‚ Hi-tech coffee machines and equipment‚ $ 14.9bn net-revenue(Starbuck Annual Report-2013) Intangible – Techniques to brew coffee‚ Build
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Executive Summary Industry analysis The airline industry is at the growth stage. The economic and technologic development are the main factors for airline industry growth. Also‚ the demand of customers drives the market growth. Economy globalization also has an impact on airline industry. The competitive rivalry within the industry is high. Southwest’s chief rivals are American Airlines‚ Delta Air Lines‚ United Airlines and US airway. Overall‚ the airline industry develops well. Strategic issues
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Texts: Mitch Albom’s Tuesdays with Morrie and Robin S. Sharma’s The Monk who sold his Ferrari 1. Thesis/Intro: Tuesdays with Morrie and The Monk who sold his Ferrari both imply that the impact of death on one’s life can change their whole outlook on life thus influence people following their life experience. a. Supports a. The desire to influence the people around them i. Tuesdays with Morrie
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17.4.8 Data Analysis: Data analysis is the process by which the data is converted into meaningful information. The data collected from questionnaire is of no use until it is processed (editing‚ coding etc.) and analyzed for drawing conclusion. Many data analysis techniques and softwares are available‚ but the researcher has to carefully select a technique to solve the problem on hand. Usually‚ data analysis technique is decided at the time of setting objectives and formation of questionnaires‚ but
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4.11 Multiple Regression Analysis For hypotheses testing of this study‚ multiple regression analysis was conducted. Some assumptions of the relationship between dependent and independent variables need to be met for performing multiple regression analysis like‚ normality‚ linearity‚ homoscedasticity and multicollinearity (Hair et al.‚ 1998). As mentioned earlier‚ the required assumptions have already been met and multiple regression analysis was appropriate. Usually‚ multiple regression analyses
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