Strategy in 2008 Discussion material 16 October 2012 16 October 2012 Draft v1 Contents Seitenzahlen einfügen Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965: merger Pepsi-Cola Company & Frito-Lay Inc. America mulinational food & beverage corporation Headquartered
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Introduction PepsiCo‚ Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001‚ PepsiCo merged with the Quaker Oats Company‚ creating the world’s fifth-largest food and Beverage Company. Today PepsiCo is a world leader in convenient snacks‚ foods and beverages with revenues of more than $60 billion and over 285‚000 employees. With headquarters in Purchase‚ New York‚ the company consists of Frito-Lay North America‚ PepsiCo Beverages North America
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JOHN D.R. LEONARD‚ Plaintiff-Appellant‚ - v. - PEPSICO‚ INC.‚ Defendant-Appellee. Docket No. 99-9032 UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT 210 F.3d 88; 2000 U.S. App. LEXIS 6855; 41 U.C.C. Rep. Serv. 2d (Callaghan) 779 March 21‚ 2000‚ Argued April 17‚ 2000‚ Decided PRIOR HISTORY: [**1] Appeal from a grant of summary judgment for Defendant in the Southern District of New York (Wood‚ J.) in an action seeking specific performance of an alleged offer of a Harrier Jet
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There are people in this world‚ some of them so wonderful‚ that made this dream become a project. I would like to thank all of them‚ and in particular: Especially‚ MR.Arvind Rathore Franchise manager - who trained us about products and services of PEPSICO and taught us how to deal with customer‚ All the TDM ‚ CE and Sachin‚Umer‚ Deepti ( Coordinator) – whose off time discussions with me always encouraged and motivated me for the project‚ he was the one who helped me in understanding the market in
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A PROJECT REPORT ON “PRICING STRATEGIES OF RELIANCE COMMUNICATION” Submitted in the partial fulfilment of Bachelor of business administration (MJP Rohilkhand University session 2008 – 2011) SUBMITTED TO: - SUBMITTED BY:- MR. TARUN GUPTA
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Introduction This project aim is to analyze the diversification strategy of PepsiCo in 2008. PepsiCo is the largest food and beverage business in the world. The benefits of PepsiCo’s diversification strategies are identified. The business strategy is analyzed to determine its efficacy across PepsiCo’s consumer business segments and product portfolio. The value chain match ups are determined and analyzed to ascertain their relevance to the success of PepsiCo’s strategy. The competitive strengths
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Herman W. Lay of Frito-Lay founded PepsiCo‚ Inc. through the merger of both companies in 1965 (PepsiCo Our History ‚nd ). Caleb Bradham‚ who was a N.C. pharmacist‚ created the Pepsi-Cola company itself during the 1890s (PepsiCo Our History ‚nd ). The Frito-Lay‚ Inc. was formed during 1961 through a merger of the Frito Company and the H. W. Lay Company(PepsiCo Our History ‚nd ). Herman Lay is the chairman of the Board of Directors of the newly created PepsiCo company while Donald M. Kendall is
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Market 4. PepsiCo SWAT Analysis 5. Environmental scan of today’s carbonated beverage marketplace 5. Target Markets 6. Marketing Mix a) Product b) Price c) Place d) Promotion 7. Main Strategies 8. Monitoring and Control 9. Observation and Recommendations 10. Conclusion 11. References 1. EXECUTIVE SUMMARY I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience. A strategic plan for PepsiCo North America
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PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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------------------------------------------------- Case Details: | ------------------------------------------------- | Case Code | : | BECG122 | | Case Length | : | 17 Pages | | Period | : | 2006-2011 | | Organization | : | PepsiCo | | Pub Date | : | 2012 | | Teaching Note | : | Available | | Countries | : | Global | | Industry | : | Food and Beverages | | * This case was a Runner-up in the 2012 oikos Global Case Writing Competition (Corporate Sustainability track)‚ organized
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