G. S. Essentials of marketing research. 2002‚ p. 7 [26] This shortcut is used for „product life cycle“. [32] Kotler‚ P. Principles of Marketing. 2005‚ p.73 [33] Kotler‚ P [34] Kotler‚ P. Principles of Marketing. 2005‚ p.9 [35] Kotler‚ P [36] De Pelsmacker‚ P.‚ Geuens‚ M. and Van de Bergh‚ J. Marketingová komunikace‚ 2003‚ p. 402 [37] Kotler‚ P [38] Kotler‚ P. Principles of Marketing. 2005‚ pp. 32-33 [39] Buttle‚ F [42] Peppers‚ D.‚ Rogers‚ M. A new marketing paradigm: share of a customer‚ not market
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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF RESEARCH The essence of the dissertation principally to carry out relationship that exist between the impact of customer satisfaction and business performance from its antecedents of customer loyalty and retention‚ customer relationship management‚ based on performance of attribute in retail industry. A case study of ASDA is presented as concept proof. A detailed background of satisfaction of customer‚ loyalty and retention towards product or service
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Developing a strategic marketing plan for the Zambia Tourism Board in China Kasongo‚ Mulenga Albertina 2011 Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Developing a strategic marketing plan for the Zambia Tourism Board in China Kasongo‚ Mulenga Albertina Degree Programme in Business Management Bachelor’s Thesis March‚ 2011 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management Abstract Kasongo‚ Mulenga Albertina Developing
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Sample Dissertation - 1 LS Business Publishing LS Education Group Please note that the dissertation below is an example of a typical detailed research dissertation. For the Undergraduate Major Project module candidates are expected to utilise only 10000 words for their research dissertations. For more details you are advised to refer to the Module Guide document which is made available under the ‘Assignment Question’ of the ‘Module Assessment’ section of the IMSS. This is a sample pass answer
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Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Researchijmr_ 299 431..451431..451 Evmorfia Argyriou and T.C. Melewar1 Department of Management‚ King’s College‚ University of London‚ London Franklin-Wilkins Building‚ 150 Stamford Street‚ London SE1 9NH‚ UK‚ and 1Brunel Business School‚ Brunel University West London‚ Uxbridge‚ Middlesex UB8 3PH‚UK Corresponding author email: evmorfia.argyriou@kcl.ac.uk Few concepts in the marketing literature have proliferated like the
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Journal of Consumer Behaviour‚ J. Consumer Behav. 12: 102–111 (2013) Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb.1423 Message exposure with friends: The role of social context on attitudes toward prominently placed brands KESHA K. COKER1*‚ SUZANNE A. ALTOBELLO2 and SIVA K. BALASUBRAMANIAN3 1 School of Business‚ Eastern Illinois University‚ 4012 Lumpkin Hall‚ Charleston‚ IL 61920‚ USA 2 College of Business‚ Southern Illinois University‚ 229A Rehn Hall
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for Undergraduate and Postgraduate Students (2nd edn) Curran‚ C.M. & Richards‚ J. (2000) The regulation of children’s advertising in the US. Darley‚ W & Blankson‚ C. (2008) African culture and business: implications for marketing .K. Dens‚ N.‚ De Pelsmacker‚ P & Eagle‚ L. (2007) Parental attitudes towards advertising and . DISCOP (2011) Sub-Saharan Africa: DISCOP Nairobi marketplace overview. Hilton Nairobi Hotel‚ 7–9 September saharan_africa (accessed 1 March 2012). Donohue‚ T.R.‚ Meyer‚ T.P & Henke
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Greenpeace International (April 2006). "We ’re trashin ’it‚ How McDonald ’s is eating up the Amazon" (PDF). Retrieved May 20‚ 2013. Sweney‚ Mark (2006-04-20) Merriam-Webster: ’McJob ’ is here to stay Ian Ashbridge (2007-07-03) Carrigan‚ Marylyn and De Pelsmacker‚ Patrick (2009). Will ethical consumers sustain their values in the global credit crunch? International Marketing Review‚ 26(6)‚ pp. 674–687‚(p.7). "The Truth-O-Meter : Chef Jamie Oliver praises McDonald ’s in England" Ian Ashbridge (2007-07-03)
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Exploring Social Media Marketing Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Thesis supervisor: Lars Haahr MA in Corporate Communication 1st December 2009 Aarhus School of Business‚ University of Aarhus Exploring Social Media Marketing: Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Acknowledgements The authors
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Southern Cross University ePublications@SCU Theses 2006 A study of business ethical practices in Australian organisations: a multiple case study Peter Wai-Hong Wong Southern Cross University Publication details Wong‚ PW 2006‚ ’A study of business ethical practices in Australian organisations: a multiple case study ’‚ PhD thesis‚ Southern Cross University‚ Lismore‚ NSW. Copyright PW Wong 2006 ePublications@SCU is an electronic repository administered by Southern Cross University
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