PANTALOON RETAIL is the flagship company of Future Group‚ a business group catering to the entire Indian consumption space. FUTUREGROU‚ led by its founder and Group CEO‚ Mr. Kishore Biyani‚ is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group‚ group subsidiaries are present in consumer finance‚ capital‚ insurance‚ leisure and entertainment‚ brand development‚ retail real estate development
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REPORT ON PROMOTION OF PAYBACK CARD AND MIGRATION FROM GREEN CARD TO PAYBACK CARD AT PANTALOONS
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[pic] [pic] Company profile Pantaloon Retail (India) Limited‚ is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay)‚ the company operates over 12 million square feet of retail space‚ has over 1000 stores across 71 cities in India and employs over 30‚000 people. The company’s leading formats include Pantaloons‚ a chain of fashion outlets‚ Big Bazaar‚ a uniquely Indian hypermarket
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COMPANY OVERVIEWMPANY * Pantaloon Retail (India) Limited (PRIL) was set up as Manz Wear Private Limited on October 12‚ 1987. * On September 25‚ 1992 Manz Wear Private Limited became Pantaloon Fashions (India) Ltd. * It operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. * Headquartered in Mumbai (Bombay)‚ the company operates over 12million square feet of retail space‚ has over 1000 stores across 71cities in India and employs over 30‚000
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IT HAPPENED IN INDIA KEY POINTS Visual Merchandising : Making the store talk to the customers. Followed at pantaloons. Everything is theme based. Fashion belonged to the common man. It shouldn’t just be for the elite The first pantaloons location was chosen because there were no steps. KB felt that steps intimidated people Always emphasized on masses. Vision was that people in Mercedes and people who walked on foot should be shop at the same place.
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Pantaloon is not just an organisation – it is an institution‚ a centre of learning & development. They believe that knowledge is the only weapon at their disposal and the quest for it is focused‚ systematic and unwavering. At Pantaloon‚ they take pride in challenging conventions and thinking out of the box‚ in travelling on the road less traveled. The corporate doctrine ‘Rewrite Rules‚ Retain Values’ is derived from this spirit. It was incorporated in 1987 with a focus on "Mens-wear Retailing"
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PRIL from a small garment manufacturer to the #1 retailer in India by the early 21st century. It examines the evolution and growth of PRIL until the mid 1990s‚ and then traces the rationale behind the launch of its first retail format Pantaloons‚ a family departmental store. It discusses in detail the marketing and promotional efforts undertaken by PRIL for Pantaloons‚ which made the store one of the most successful lifestyle stores in India in the early 2000s. The case then examines the reasons for
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AND COMMERCE Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term
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Strategy167.Present Scenario188.Big Bazaar and the Retail Life Cycle219.Moving Ahead into the Future2310.Recommendations2411.Future Strategies2612.Bibliography281.Executive SummaryIndian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting for share of mind and heart which can finally be converted to market share. There is always a ’first mover advantage ’ in an upcoming sector. In India‚ that advantage goes to "Big Bazaar." It has brought
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ACQUIRING HUMAN RESOURCES: * In the hottest sectors of India’s booming economy‚ HR concerns are one of the key business issues that companies are dealing with. * For many companies in highly competitive sectors‚ a lack of talented workers constitutes a “make-or-break” HR issue‚ which makes the value of good HR management readily apparent to top executives. * The profession‚ as a result‚ is gaining both respect and attention—the kind that comes from being on the hot seat. There are
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