Anosmia is characterised as the loss of the ability to perceive smell‚ also known as a lack of olfactory function (Parker &Parker‚ 2004). Anosmia is said to be caused by an underdevelopment or absence of the olfactory bulbs and tracts (Dallago‚ Abech‚ Pereira-Lima‚ Leaes‚ Batista‚ Trarbach & Oliveira‚ 2008). It has been shown that approximately 1 in 10 000 males and 1 in 15 000 females are affected by this condition (Vowles‚ Bleach & Rowe-Jones‚ 1997). There are various disturbances that can cause
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1. Introduction De flood of different marketing activities and advertising led to consumers’ information saturation leading to a lower perception and a reduced efficiency of the many campaigns and activities. Marketers have been seeking to find new ways to manage this situation; amongst others‚ neuromarketing is very promising. In my paper I will focus on the use of scents in marketing. Every single moment of our life we are surrounded by scents‚ even if we are not always aware of them‚ smells
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how the brain interprets the stimuli that are received. Chemoreception The senses of gustation (taste) and olfaction (smell) fall under the category of chemoreception. Specialized cells act as receptors for certain chemical compounds. As these compounds react with the receptors‚ an impulse is sent to the brain and is registered as a certain taste or smell. Gustation and olfaction are chemical senses because the receptors they contain are sensitive to the molecules in the food we eat‚ along with
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"When a person glimpses the face of a famous actor‚ sniffs a favourite food or hears the voice of a friend‚ recognition is instant. Within a fraction of a second after the eyes‚ nose‚ ears‚ tongue or skin is stimulated‚ one knows the object is familiar and whether it is desirable or dangerous. How does such recognition‚ which psychologists call preattentive perception‚ happen so accurately and quickly‚ even when the stimuli are complex and the context in which they arise varies? Much is known about
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(ROUGH DRAFT) Cody Gocio 9/9/2012 English 10 5th hour A Sense of shelter In “A Sense of Shelter” John Updike uses windows to show the importance of security and shelter to all humans. William is a fairly quiet teenager who is also fairly different being because one of his favorite places is the school‚ not very common for teens. Being that Williams favioret
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“Better Than Campbell’s” Chicken Noodle Soup Ever since I was a little girl‚ I have never once eaten chicken noodle soup from a can. The mixture of salty slimy noodles combined with the brown-not to mention overly chewy pieces of so called “chicken”- was never appetizing to me. Although‚ from the way I was raised it really isn’t my fault I’m such a snob for the higher quality of the soup. It was nothing in comparison to what my whole family was used to when they wanted a warm cup of goodness: My
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Nidhi Ranjalkar English 10 Block E Ms. Wilkins
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It wasn’t far from striking midnight when she felt a deep urge to dance. Her mind was overflowing with endless thoughts. She was confused; the decision she had to make wasn’t at all easy. It needed a different way of thinking than what she was used to; the one she was forced to forget. She needed a refuge‚ and for her it wasn’t anything other than a wide empty room with walls covered with mirrors and some of her favorite songs. Chapter 1 She took her tracks and headed for her favorite place
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Analogy Life is a box of chocolate. A box of chocolate contains pieces of identical chocolates. But they all have different types of flavor‚ smell and texture. Some taste like sweet heaven‚ some taste like vicious inferno. Nonetheless‚ every time when you reach within to snatch a piece‚ the outcome is unexpected and unpredictable. Similar to what life is all about- It is full of surprises; you never know what you will get. One second you can be in heaven on earth‚ and then a second later be in
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Abstract Bionics is a field‚ which combines both electronics and biology. In simple terms‚ when we think about bionics‚ it is generally more about prosthetic arms or leg enhancement worn outside the body and‚ to some extend‚ even implanted sensor devices inside the body‚ which are essentially enhanced to carry out certain routine tasks. These are essentially life systems that are powered by motors/actuators and sensory arrays. These send neural signals from affected part of the body to the brain
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