[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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METABICAL ASSIGNMENT 1. This is an individual assignment. Each student must turn in a one-page worksheet for the Metabical case. Use the template on page 2 of this document. The document may be typed or handwritten. You are welcome to use bullet points. 2. While you may interact with other students on this case‚ the worksheet must be turned in on an individual basis. Your worksheet will impact your class participation grade. 3. The questions under “Points to Ponder” below may be treated as suggested
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Obesity is taking over America‚ resulting in people taking extreme measures to try and lose weight. Millions of people are overweight and obese and are at risk of major health problems. The more body fat and weight that a person has to carry on themselves‚ the more risks they have. In this day and age people want to lose weight as fast as possible either naturally or surgically. Your weight is the result of many different factors. Some of these factors include family history and genetics‚ your
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about different ways to help with weight loss. Weight can be a harmful factor in an individual’s life‚ it is not only about the body mass but weight often plays a role mentally and physically if it is abused. For example‚ being overweight can lead to obesity and low self-esteem. Losing weight can be a challenge‚ so many people look for the most effective way to lose weight through surgical procedures and weight lost programs. There are a variety of weight loss programs that offer extended support
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Classification Paragraph 303 Words August 22‚ 2012 Weight loss If you are looking for ways to lose weight there are a couple of different options you can choose from: exercise‚ diet or weight loss pills. According to people the healthiest way physical fitness. Trainers say that if one wants to see a good result they should spent at least 60 minutes‚ twice a week on exercising; to be specific one should focus on cardio. You could go to the gym‚ work out at home‚ or join a fun club that provides
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determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is the first prescription drug for overweight people
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METABICAL Problem Statement Cambridge Sciences Pharmaceuticals (CPS) wishes to determine the best possible target market in order to launch Metabical‚ the new weight-loss prescription drug that’s stipulated to be included in their portfolio. Importance of Positioning Strategies It’s important to note that finding the accurate positioning for any product within the market is crucial‚ given that historically when a product is incorrectly placed it tends to lack
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UNIT 6 DEMAND ESTIMATION AND FORECASTING Objectives By studying this unit‚ you should be able to: identify a wide range of demand estimation and forecasting methods; apply these methods and to understand the meaning of the results; understand the nature of a demand function; identify the strengths and weaknesses of the different methods; understand that demand estimation and forecasting is about minimising risk. Structure 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 Introduction Estimating Demand Using
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1 INTRODUCTION Demand forecasting refers to the prediction or estimation of a future situation under given constraints. Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions‚ in assessing
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Vol. 10‚ No. 3‚ May 2010‚ pp. 142–145 issn 1532-0545 10 1003 0142 informs ® doi 10.1287/ited.1100.0048cs © 2010 INFORMS I N F O R M S Transactions on Education Case Forecasting Beer Demand at Anadolu Efes Murat Köksalan Department of Industrial Engineering‚ Middle East Technical University‚ Ankara 06531‚ Turkey koksalan@ie.metu.edu.tr Selin Özpeynirci ˙ ˙ Department of Industrial Systems Engineering‚ Izmir University of Economics‚ Izmir 35330‚ Turkey‚ selin.ozpeynirci@ieu
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