plant rapidly grow into the Chinese electrical appliances first brand. At the beginning‚ only one product‚ all employees less than 800‚ Haier now has 42 major categories of more than 8600 specifications varieties of products‚ more than 20000 employees. Haier started from the introduction of refrigerator technology‚ now rely on the strength of the mature technology and factories in places such as Southeast Asia‚ Europe‚ and realize the whole set home appliance historic breakthrough technology exports to
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company built its first washing machine in 1907. From there the company quickly expanded into a national corporation. With the sweeping globalization movement of the 1990’s‚ Maytag has attempted to establish a presence as a global competitor in the appliance industry. As the company has tried to establish itself in the developing global marketplace‚ it has had difficulties. Not only were consumers taste and preferences changing in the domestic market‚ but the company needed to develop products that
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people link with the market. Fast food is McDonalds. Coffee shops Starbucks. Carbonated beverages are Coca-Cola. Who is the comparable brand name in the home appliance field? A betting man would have a safe bet if he wagered that Whirlpool was that company. Whirlpool Corporation is the world’s leader in manufacturing major home appliances. With sales in the billions‚ over 68‚000 employees and 66 manufacturing and technology centers around the world‚ Whirlpool is not only a goliath in their own
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manufacturer and marketer of home appliances. It manufactures and markets mainly appliances and appliance-related products‚ primarily for home use. The Company has manufacturing plants in 13 countries‚ and is also an owner of eleven brand names. Whirlpool sends its products to distributors and retailers in more than 170 countries. Its principal products are laundry appliances‚ refrigerators and freezers‚ cooking appliances‚ dishwashers‚ and other small household appliances. Approximately 10% of its unit
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Acquisition Executive Summary Situation Executives at Chinese home appliance manufacturer Qingdao Haier‚ Ltd. (Haier) have just learned that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1.13 billion or $14/share. Maytag Corporation‚ the 3rd largest home appliance manufacturer in the United States‚ has announced that it will consider competitive offers for the acquisition of the company. Chinese home appliance manufacturer‚ Qingdao Haier‚ Ltd. must evaluate the pros and cons
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Whirlpool History Whirlpool is a company that has been around for 100 years. They are best known for their household appliances including washer/dryer and dishwashers. Corporations such as Whirlpool would not be able to make it without being able to analyze positive and negative aspects that help them either penetrate a market or continue in a current market. The aspects analyzed would be items out of there control. At the basic level‚ these items would include opportunities and threats.
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for small and medium enterprises aiming to have global footsteps. Keywords: Household Appliances‚ Globalization‚ Internationalization‚ International Management‚ Case Analysis‚ Whirlpool WHIRLPOOL’s GLOBAL STRATEGY CASE ANALYSIS Whirlpool Corporation’s Global Strategy Case Analysis International Management – Assignment 2 Introduction 3 The estimated $228.9 billion in the year 20092 global household appliances market can be described as a
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you think the acquisition would allow them to cut costs? Why? Whirlpool has planned to acquire Philips’ Major Domestic Appliance Division which is a way to promote or market the electronic refrigerators and whirlpool appliances. Although‚ this acquisition is not related directly to the cost cutting but it will assist in the development of the outer structure of appliances. Actually‚ the major purpose of this acquisition is to enhance the dialogue with industry so as to gain knowledge regarding the
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the problem: The Haier Group was a strong electrical appliance maker based in China. Their stated goal from CEO Zhang Ruimin was to become a truly international company‚ and not just a low cost supplier to Western companies. The problem was how Haier was going to differentiate its brand from the already established brands such as GE‚ Whirlpool‚ Maytag and others. This was at a time where there was a very high saturation rate of home appliances already. 2. Summary statement of the recommended
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and own major appliances such as a washing machine? Is there a secondary reason as well? The primary reason people buy major appliances is for function. We purchase large items such as refrigerators‚ microwaves and washer/dryers so that we can quickly and efficiently perform daily tasks. In each culture/market‚ these reasons and specific tasks are different and the products must be tailored to a different way of approaching a daily task. A secondary reason people purchase major appliances is for
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