ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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LABOUR UNREST & ITS CAUSES & IMPACTS “KINGFISHER AIRLINES” Kingfisher Airlines Ltd ‚ controlled by liquor baron Vijay Mallya‚ cancelled all flights through Thursday because of labour unrest and was ordered by the aviation regulator to submit a revival plan before it can fly again. The heavily indebted airline‚ which has been months behind on salary payments‚ saw its operations come to a grinding halt on Monday after disgruntled engineers responsible for aircraft safety checks threatened
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THE FALL OF KINGFISHER INTRODUCTION 1. Aviation got its wings with the first flight of Wright Brothers on 17th Dec 1903. Ever since that day we have progressed leaps and bounds in this sector. Today before we get down to the integrities of our topic‚ let me start from the very beginning of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines‚ a division of Tata Sons Ltd. as the first
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CASE-2 Defendant: - KINGFISHER AIRLINE. Plaintiff: - LATA SIKRI. District Consumer Disputes Redressal Forum-I‚ UT Chandigarh (for short the ‘District Forum’) in complaint case No. 603 of 2010 of Lata Sikri vs. Kingfisher Airlines for deficiency in service on the part of the petitioner-Airlines in not issuing the boarding pass to her on a Delhi-Hyderabad flight for which the complainant held confirmed / OK ticket partly allowed the complaint of the complainant with the following directions: From
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| ROLE OF HR IN MERGERS &ACQUISITIONS | TERM PAPER | | HARSHIT BHATIA | 11PGDMHR22 | Contents DIAGEO- UNITED SPIRITS LIMITED DEAL 3 CONDITIONS TO THE DEAL 3 VALUATIONS 4 LEGAL ADVISORS 5 BENEFITS FOR DIAGEO 6 BENEFITS FOR UNITED SPIRITS 7 POST ACQUISITION MANAGEMENT 8 CONCLUSIVE ANALYSIS 8 DIAGEO- UNITED SPIRITS LIMITED DEAL On 9th November‚ 2012 Vijay Mallya owned United Breweries
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Product Promotion ‘Marketing Mix’ 4Ps of Marketing Place Price PRODUCT STRATEGIES Branding strategies Be the best quick service restaurant experience. McDonald’s mission By providing quality‚ service‚ cleanliness and value that make every customer in every restourant SMILE. McDonald’s changed from time to time for keeping up itself with changing time and demand. It is not only change its look and attire for re-building its brand with a new get up‚ but also come out with new products and
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Kingfisher Airlines’s Wings Clipped- Is India’s Premier Airline headed for BANKRUPTCY? DECLARTION I hereby certify that the work which is being presented in the dissertation entitled‚ “ KINGFISHER AIRLINES CLIPPED-IS INDIA’S PREMIUM AIRLINES HEADEAD FOR BANKRUPCY” is the partial fulfillment of the requirement for the award degree of BACELOR IN BUSINESS ADMINISTRATION‚ at AMITY BUSINESS SCHOOL‚ LUCKNOW. Is a authentic record of my own work carried out under the supervision of faculty Dr.sarveshwar
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Avalon Aviation Academy Vidya Bhawan‚ CP‚ DELHI Project Name: - Entire Coverage of Aviation Sector Made by; - Apurva Singh ACKNOWLEDGEMENT My first experience of project has been successfully‚ thanks to the support of the Internet and people who have share their views in Net with gratitude. I wish to acknowledge all of them. However‚ I wish to make special mention of the following. First of all‚ I am thankful of our project guide Mr. Abhishek Sharma under whose guideline I am able
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In today’s multi-faceted business environment‚ it is generally agreed that a strong customer-driven marketing strategy can give one an edge over his competition. Designing it‚ however‚ did not prove to be so straightforward. It is therefore this reflection paper’s aim to ponder over the various aspects that I have found intriguing and glean insights from them. Firstly is the “Marketing Mix” aspect‚ specifically the 4 P’s framework – Product‚ Pricing‚ Placing & Promotion. The 4 P’s is one of the
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The second largest drink in the world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions
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