HANDBOOK for TECHNOPRENUERSHIP TEAM PROJECT May 2012 Prepared by Computer Information Sciences Department Acknowledgement: This handbook was adapted from the MDeC Business Plan Handbook TABLE OF CONTENTS 1. 2. Introduction .......................................................................................................................................... 3 Objectives and Scope .......................................................................................................
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ENTERPRISES 1. Title of the business: KAMERAWORLD Type of business: PHOTO SERVICES Business Owner: MRS. MARIA ALBA Years of operation: 2YEARS (25 YEARS AS KODAK) 2. Title of the business: MANDING’S FRUIT STAND Type of business: MERCHANDISE Business Owner: MR. ARMANDO LASAP Years of operation: 6 YEARS 3. Title of the business: KING LOUIE SCHOOL & OFFICE SUPPLIES Type of business: Business Owner: MR. STEPHEN GO Years of operation: 20 YEARS 4. Title of the business: JPL MARIO ELECTRONICS
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MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg‚ and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally‚ the employees of Bigways have been
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1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself
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I am addressing the strategic importance of distribution channels in marketing by exploring how these channels help businesses meet their marketing and sales objectives. A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. A marketing channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives by providing and delivering products and/or
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Is there ethics in business world? Neal Stoughton‚ a prominent finance professor‚ claims that there is no ethics in business world and it is not necessary at all to learn ethics in business school. We may find some theories or practices in support of this idea. For example‚ Adam Smith conceived the concept of "invisible hand" which describe individuals maximize their own interest in a free market can bring benefits to the whole society. I think Professor Stoughton’s assertion is partially correct
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Importance of English in Business Communication By Evelyn Trimborn‚ eHow Contributor Print this article Learning English can be the cornerstone of success in the business world due to the fact that English has become a global language in many industries. English has emerged as the global language of trade and commerce in the past few decades‚ affecting many key aspects of business in the modern world. The English language first spread as the result of colonial expansion‚ and has become
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(microeconomics‚ economics‚ and macroeconomics). Jerry Murrell understood he would have to give consumers a product which would be consistent each time a customer visited his stores. According to Kurtz‚ D.‚ & Boone‚ G. (2012) Author of Contemporary Business Strayer University “ Murrell realized that in order to compete with the fast-food chains‚ Five Guys would have to concentrate on food. The meat for the burgers – 80 percent lean – is always fresh‚ never frozen. Burgers are made to order‚ with a
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A Marketing Information System (MIS) consists of people‚ equipment and procedures to gather‚ sort‚ analyze‚ evaluate and distribute needed‚ timely and accurate information to marketing decision makers. MIS begins and ends with information users (marketing managers)‚ internal and external partners‚ and others who need marketing information. Firstly‚ it interacts with the marketing managers or rather information users to assess information needs. During the second step it develops needed information
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Honesty in the Business World Honesty in our daily life should be our most important value. Dishonesty in the can be found in every corner of our lives. It can be found in our government‚ our companies‚ and even our families. Maintaining honest attributes in our lives is difficult in a world that is full of corruption‚ lies‚ and secrets. Because of these traits those who are honest stand above the crowd. Your honest behavior may inspire others to stand up with you or cause others to try and look
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