DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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Rap and hip-hop first started to come together in the 1970 ’s‚ but didn ’t really materialize and become popular until the 1990 ’s. With a huge surge in popularity and growth in the 1990 ’s‚ it seemed that rap and hip-hop had started a cultural phenomenon that still has noticeable effects easily seen today in music and also in pop culture. A cultural phenomenon is an idea‚ trend‚ or movement that shapes and defines that time period. During the 1990 ’s‚ rap and hip-hop spread like wild fire across
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10. Logo 11. Personality 12. Customer value INTRODUCTION * Dove is a self-care brand which is owned by The Unilever and was established in 1930 by the Lever Brothers and Margarine Union. * Unilever is a leading manufacturer and marketer of food‚ drinks‚ cleaning products and personal care products. It also branded Knorr‚ Lipton‚ Surf‚ Vaseline‚ Lux‚ AXE‚ Pond’s and Lifebuoy. * Dove has grown from a US-only soap to a global success today. * The brand targeted
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The 1970’s brought folk music and disco‚ and in the 80’s it became rap and Hip-Hop. The Birth of Hip Hop originally started in the streets of New York in the 1970’s. It later began to be widely known in the early 80’s as it generally became a musical art form that has been around for over 20 years. It’s derive came from a young generation of Black people and Latino-Americans in the slums of Bronx to send political messages and reach a particular audience to help create change. Hip-Hop was formed
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VI Course: Marketing Case 1 Dove October 20‚ 2011 By Joumana Introduction: Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry‚ sensitive skin than other leading soaps: half of women have dry skin. In a world of promotion and brand names‚ Dove provides a pleasantly real option for women who appreciate that beauty comes in all shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes
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Assignment #3 The Islamic Roots of Hip Hop Culture In the following dissertation‚ some unfamiliar truths about hip hop`s interrelation and co-dependence with Islam will be uncovered and discussed incorporating well-known music paradigms and historical facts‚ in order to reveal the religions` influence and association with the genre of hip hop. There can be little doubt that hip hop music has evolved as a global phenomenon. It has become increasingly difficult to find countries‚ or even regional
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Electroconvulsive Therapy (ECT)‚ including a brief history of ECT‚ the indications for using ECT‚ the process during the procedure‚ and a brief personal analysis and discussion about the treatment‚ and a synopsis of the article “I Feel Good‚ I Feel Alive”. In the early 1900’s‚ treatment for noetic illness was constrained with psychotherapy or inpatient confinement being the principal modalities. However‚ Psychiatrist Lucio Bini and neurologist Ugo Cerletti performed the first electrical induction
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Dove’s Campaign for Real Beauty Lauren Dye The University of Western Ontario ABSTRACT According to the American Society for Aesthetic Plastic Surgery‚ approximately 11.7 million surgical and nonsurgical procedures were performed in the United States in 2007; of these surgeries 91% were executed on women. While contemporary conceptions of beauty are limited to say the least‚ Dove’s campaign to counter such ideas are similarly limited. In attempting to appeal to what they call “real” women
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Dove Case Analysis 1. Imagine you have oversight of the Dove Campaign for Real Beauty. Are you comfortable with what is going on? Is this a brand that is out of control with its promotional messages? Dove released its first advertising on 1957‚ in which Dove called its product as "cleaning cream" instead of soap. After that‚ Dove launched some advertising to emphasized on its functional feature. In 2000‚ Dove became a Masterbrand of Unilever. In other words‚ it had to establish a meaning
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Executive Summary Dove denotes a personal care brand name that speaks for itself. It emanates from the global business Unilever. Unilever has over 400 varieties of products typically in advertising foods‚ drinks and toiletries. Having been established in 1957‚ in the United States‚ Dove currently stands as one of the biggest names in women’s skin care products. Dove beauty bar‚ Dove body wash‚ Dove body lotion‚ Dove deodorant and Dove hair care take credit for putting Dove Company as a leading
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