over others‚ whether it is the newfangled “smart water” or the highly promising “smart drugs”. Adderall‚ fondly known‚ as Addy on college campuses‚ is the most popular smart drug that college students are using nowadays. It is an addictive drug that is exclusively used for treating Attention deficit hyperactivity disorder. However‚ it is more commonly used as a study tool today. Lured by the advantages of the drug‚ students often choose to ignore the side effects and take it legally or illegally to
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highlight any differences between them: (a) Porter’s Generic Strategies (b) The Strategy Clock Purpose of Porter’s Generic Strategies and Bowman’s Strategic Clock are both aimed to help companies understand how they compete in the marketplace. Base on the different combinations of price and perceived value‚ companies should know how to choose a position of competitive advantage that understanding the company’s competencies. Application of Generic Strategies is focus on three ways in which a company
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practitioners) and specialist products (those used by hospitals). This industry includes quite a few distinguished strategic groups. The ethical drugs are those which are prescribed as opposed to OTC (over the counter) drugs which can be bought without prescriptions. Branded drugs are those which are patented as opposed to generic drugs. Biotech drugs are those that work in the fields of molecular biology and genetic engineering. The macro-environment can be categorised into certain environmental
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Pharmaceuticals is a pharmaceutical company specializing in generic and proprietary drugs. It is the world’s 11th biggest pharmaceutical company. Apart from its major market‚ US and Europe‚ it has a major presence in Russia‚ Latin America‚ Japan and South Korea. In 2012‚ it had revenue of 20.3 billion and a net income of 1.96 billion (see table 1). Target Customers: Teva pharmaceutical’s primary customers are wholesalers and retail drug chains. Physicians and hospitals are the other major customers
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firms focus primarily on branded generic final formulations using imported APIs. Branded generics are a category of drugs including prescription products that are either novel dosage forms of off-patent products produced by a manufacturer that is not the originator of the molecule‚ or a molecule copy of an off-patent product with a trade name. About 80% of the drugs sold in Bangladesh are generics and 20% are patented drugs. The country manufactures about 450 generic drugs for 5‚300 registered brands
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ACKNOWLEDGEMENT I would like to express my gratitude to all those who gave me the possibility to complete this thesis. I would like to thank my college authorities and I am particularly appreciative to Prof. Devendra Jaiswal who gave his time to assist with my requests for information‚ as well as for his guidance and valuable assistance from the offset of this project. His insights and remarks were of great value. I have furthermore to thank Mr. Ashish Dixit ‚ Senior Executive “GLAXO
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behavior because they were suspected of possibly colluding to keep a generic painkiller off the market. As presented in the article "Novartis‚ J&J Face EU Antitrust Investigation" (Whalen‚ 2011)‚ "In markets where J&J’s patents on Fentanyl have expired‚ Novartis’s generic-drug unit Sandoz sells low-cost copies of the drug". Upon expiration
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Introduction Indian Pharmaceutical Industry is one of the success stories of modern India. The wide ranging capabilities in the complex field of drug manufacture & technology has established India as one of the major producer of the Pharmaceuticals worldwide. De-licensing of the pharmaceutical industry gave freedom to Indian Pharma manufacturers to produce any drug without Industrial licensing. Technologically strong and totally self-reliant‚ the pharmaceutical industry in India has low costs of production
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pharmaceutical companies‚ intellectual property‚ and the global AIDS epidemic. Do pharmaceutical companies have a responsibility to distribute drugs for free or low cost in developing countries? Why is intellectual property such a big deal? What impact would South Africa’s decision to levy duties on drugs in the country have on the international distribution of drugs? Was the change that provided patent protection for pharmaceutical companies an appropriate change or a dangerous precedent? Was it necessary
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Second Group Assignment Course: Name of the Faculty: Subject : Product and Brand Management Group Number : 30 Group Members: 1. Please identify 2 cases of "Innovative Brand Building" at the ground level(below the line marketing activities). Ans. Eureka Forbes is example of one of the best brand made by below the line marketing activities. Eureka Forbes was born in 1982 ans is a part of Shapoorji Pallonji Group
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