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    dunkin donut

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    The role and meaning of DunkinDonuts in New England eclipses its local origin story. After successfully operating the Industrial Luncheon Service‚ serving factory workers during World War II from mobile carts‚ William Rosenberg opened the first DunkinDonuts store ten miles outside Boston in Quincy‚ Massachusetts in 1950 (Rosenberg & Keener 2001). [If you’re not from New England‚ you might be as surprised as I was that this town is pronounced Quin-zzee.] DunkinDonuts’ origin story is also relevant

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    Dunkin' Donuts

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    infancy in the early 1950s. By the late 1980s‚ however‚ business format franchising had become a major force in retailing in the United States. Meanwhile‚ DunkinDonuts had experienced similar growth. As of the end of 1987 there were 1‚478 DunkinDonuts units in operation in its North American region‚ of which 1‚449 were franchised. DunkinDonuts licensed an additional 191units throughout the rest of the world. By early 1988‚ however‚ deteriorating sales to capital ratios‚ stiffening competition

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    Dunkin Donuts

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    Dunkin Donuts SWOT Analysis STRENGTHS DunkinDonuts is known for the large variety of doughnuts‚ flavors and other baked items. The strengths in inner matter of the product availability is the products of the company are available at more than 6‚590 outlets and franchises in more than 4‚815 alone in the Donuts has established a good reputation over the last five decades for brewing high quality United States of America. The DunkinDonuts has expanded its operations in many countries of the world

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    Dunkin Donuts

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    Date: 02/06/10 Company Overview: DunkinDonuts claims to be the world’s largest coffee and baked goods chain‚ serving 2.7 million customers per day at approximately 8‚800 stores in 31 countries which include approximately 6‚400 DunkinDonuts locations throughout the USA. This figure compares with the 15‚011 stores of coffee chain Starbucks‚ whose baked goods are usually prepared out of shop. Most DunkinDonuts stores are franchises. There are no DunkinDonuts stores anywhere in the state of California

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    Dunkin' Donuts

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    DUNKINDONUTS FOUNDED: In 1950‚ Bill Rosenberg opened the first DunkinDonuts shop in Quincy‚ Massachusetts. DunkinDonuts licensed the first of many franchises in 1955. DunkinDonuts is the world’s leading baked goods and coffee chain‚ serving more than 3 million customers per day. DunkinDonuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. A simple philosophy‚ "Make and serve the freshest‚ most

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    Dunkin Donuts

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    Dunkin Donuts The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful

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    DUNKIN DONUTS

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    GLOBALIZATION AND ITS IMPACT ON DUNKINDONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU

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    Dunkin Donuts

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    Marketing – Dunkin Donuts Situation Analysis • Company DunkinDonuts is a doughnut franchise owned by a parent company‚ Dunkin’ Brands. DunkinDonuts was founded in Quincy‚ Massachusetts by Bill Rosenberg in 1950. DunkinDonuts has since been a staple of the snack food sector in the New England geographic market. DunkinDonuts boasts quality doughnuts and pastries‚ as well as a delicious line of coffee and espresso blends. Today DunkinDonuts dominates the snack food sector and is increasingly

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    Dunkin Donuts

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    1. How does DunkinDonuts build long-term customer relationships? To build strong‚ profitable‚ long-term customer relationships‚ Dunkin’s Donuts has developed marketing strategies and plans. The firm must determine how to best create value for its chosen target market. So‚ the firm should connect with his customers to establish and strengthen customer relationships. • Target Market: International coffee and donut retailer • Positioning: DunkinDonuts serves its donuts or coffee for customers

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    Dunkin Donuts

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    A Case Study on DunkinDonuts DunkinDonuts is a world’s leading American global doughnut company and coffeehouse chain based in Canton‚ Massachusetts. It serves more than 5 million customers per day. It sells more than 70 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. In 1950‚ Bill Rosenberg opened the first DunkinDonuts shop in Quincy‚ Massachusetts. DunkinDonuts licensed the first of many franchises

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