BRAND AUDIT SECONDARY RESEARCH REPORT THE MAGGI STORY [pic] Abstract Maggi which is a flagship brand of Nestle has been dominating the Indian noodles market for well over three decades. In this report‚ we present the results of an audit conducted to analyse and learn about the Maggi brand‚ its history and how the brand has evolved as one of the strongest brands in the Indian market. As a part of the Brand Exploratory‚ to analyse and learn about the customer perception‚ we have
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Study on Knorr Soupy Noodles Market in Goa 1 Study on Knorr Soupy Noodles Market in Goa ACKNOWLEDGEMENTS Without the assistance of a number of people‚ this research could not have been completed. Therefore‚ we would like to take this opportunity to thank the following people: Mr. Rammurthi Naidu‚ Territory Sales Officer at Hindustan Unilever‚ Goa for providing us with the opportunity to work with an esteemed organisation and for guiding us to obtain the fresh knowledge which will be useful
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derives from the German Nudel BRANDS OF NOODLES 1. Maggi 2. Sunfeast 3. Smith & Jones 4. Ching’s 5. Top Ramen MAGGI Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Since most of the women in India are working today‚ maggi and ready to eat packaged foods are slowly and steadily replacing the traditional rice and dal. Especially brands like the Maggi 2 minutes which said that the noodle could actually be cooked
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INDIVIDUAL ASSIGNMENT BRAND MANAGEMENT SUBMITTED TO SUBMITTED BY PROF. R. KAMBLE PRASOON SHRIVASTAVA 2012212 SEC-DEF Start-up Knorr is World’s largest selling soup brand from the Unilever stable. Born in 1838 in Germany‚ Knorr derived its name from the founder Carl Heinrich Knorr who developed a preservation process for foods which became the basis for the creation of the product Soup. In India Knorr was marketed by International Best
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studied 4 P’s of marketing mix which includes PRODUCT‚ PRICE‚ PLACE and PROMOTION for Maggi Tomato Ketchup. Product highlights various attributes of the product. Price helps us in analyzing whether it is competitively priced or not. Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical
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concept of 4P’s better. It details how Nestle has marketed its product in India. Nestlé India has divided its product portfolio into four different segments‚ namely- Milk Products and Nutrition‚ Chocolates and Confectionery‚ Beverages‚ and Maggi (noodles‚ soups and ketchups). Separate marketing mixes have been developed for these four different segments. The pricing‚ promotion techniques used and place of marketing and of course the product of one segment are very different from products
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Kar. It came out with a print campaign which told readers how Kurkure is made from what can be found in any Indian kitchen‚ underlining that the ingredients are as wholesome as what goes into home-made food. Kurkure now on will be less about flavours and more about ingredients. It will
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on becoming a nutrition‚ health and wellness company. This is the idea of supporting people to lead healthier lives. Nestlé is home to a wide range of brands including Maggi. This is a brand that is aimed at chefs and the catering trade. This is called the ’foodservice’ sector. Market research Nestlé found that sales of the Maggi brand had decreased. This was because the product was seen as old-fashioned. Nestlé market research found that the public wanted ’fresh’ whilst chefs wanted a high quality
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* 1. MAGGI * 2. • Maggie had merged with Nestle family in 1947.• Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle).• Initial Strategies of Maggi.• Maggi has faced lot of hurdles in its journey in India.• The basic problem the brand faced is the Indian Psyche.• Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.• However‚ the sales of Maggi was not picking up despite of heavy
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AN OVERVIEW ON NOODLES PRODUCT… Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes‚ while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Andō of Nissin Foods‚ Japan. Page 1 History Instant noodles were first marketed by Momofuku Ando‚ who was born in southwestern Taiwan
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