FIAT IN INDIA FIAT makes a strategic move for the Indian market • • • • FIAT Group establishes National Sales Company (NSC) as an independent entity within the FIAT Chrysler India operations Exclusive FIAT dealerships established New Integrated Marketing Campaign initiated to engage with customers across multiple touch points New comprehensive service package consisting of a three year manufacturer warranty with an option of extending it to five years ‚ 24/7 road side assistance (RSA) and soon
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Question 1 A global strategy is associated with ________. Answer high degree of global integration and low degree of local responsiveness low degree of global integration and high degree of local responsiveness low degree of global integration and lack of local responsiveness low degree of global integration and low degree of local responsiveness high degree of global integration and high degree of local responsiveness 4 points Question 2 While assessing value
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HISTORY OF BRANDING: Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization ’s most valuable assets. In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged
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handed to me. But‚ I am willing to work the hardest and not stop until I succeed. Being a dancer is a starving art‚ and I have known this for years. By this I mean‚ I am aware of the fact that my first paycheck will not be large and I will never buy a Ferrari. I am okay with that. Ballet is the source of my well-being and happiest version of myself. Not many dancers succeed‚ and I am fully aware of this (Caine). But‚ given the correct tools‚ I am going to be one of the ones who
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While the desire to belong is universal‚ it can develop and be found in different ways. Through expressing this idea in various forms of representation; composers reveal a myriad of experiences and interpretations connected to the concept of belonging. Shakespeare’s As You Like It explores the paradoxical nature of belonging‚ that one can find inclusion through the state of exclusion. The play also shows how one’s inability to understand their own identity can lead to the exclusion and alienation
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Essay: The Importance of Planning Project Boundaries By: Camila Ferrari - 09175130 1 - Introduction: “Project management is a series of activities embodied in a process of getting things done” (Cleland‚ 2007‚ p.51). What stages would be involved on defining the ‘series of activities’ and what needs to be ‘done’? Would a complete definition of the project and its boundaries be directly linked to the project success? This essay will critically analyze the following statement: “The First
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Aeromotive Corporation Zhenhua Rui 09/20/2010 Vector Aeromotive Corporation was a company which designed‚ manufactured and sold exotic sports cars. Vector was the only U.S.-based manufacture of exotic sports cars‚ and his major competitors were Ferrari and Lamborghini. Gerry Wiegert is the President and founder of this company. In 1987‚ the board of directors was formed with three directors. This case shows events happening between the board and President Gerry. In March 1993‚ the company’s financial
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Utopia: The Existence of a Perfect World with Imperfect Human Beings What does it mean to be human? A human being is a complex subject. Much of society believes that trying to understand human life and the meaning of such an existence is a convoluted endeavor. We often feel compelled to deeply understand because of the value it holds. As human beings‚ we wonder what really makes us human. Is it our extraordinary brains that give us the ability to reason and think beyond the capabilities of the
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Report - 6 TCS is one of the operative subsidiaries of one of India’s largest and oldest conglomerate company‚ the Tata Group or Tata Sons Limited‚ which has interests in areas such as energy‚ telecommunications‚ financial services‚ manufacturing‚ chemicals‚ engineering‚ materials‚ government and healthcare. History It began as the "Tata Computer Centre"‚ for the company Tata Group whose main business was to provide computer services to other group companies. F C Kohli was the first general
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Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts‚ and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East‚ Africa‚ Australia‚ Europe‚ North America and Asia. With their multi national campaigns ‚ Etihad is ranked as the number one airline. Etihad Airways has received over 30 awards since its
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