which takes 6 months to a year which refers to long sales cycle. However‚ in case of Zara‚ the lead time of clothes first-designed by the designer teams to finished products sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer
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Managing multi channel systems • Understanding the practical differences between intensive and exclusive distribution • Look at different forms of ‘RTM Networks’ • Understand the benefits and difficulties associated with RTM networks • How multiple RTMs might be used • Recognise the relevance of the law upon channel control • Understand how ‘grey markets’ develop within the law and what the implications aof these are for brand owners. Background factors • New norms – declining exclusivity in RTMs
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Kembi‚ Adeyemi English 102 The 1980s Fashion Scene on A Rapid Comeback The 1980’s fashion is back‚ and its success is rooted in the similar economy we have with the 1980s. As a society we are deciding to “wear our personality”‚ rather than our pocket books and the fashion industry is staying alive by following this trend. With the de-regulation of multiple government policies on industries‚ a failing economy‚ record setting recession and the booming crack-cocaine sales on the streets with
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not until 2000 that Tesco.com was formally established as the platform for online ordering. This case discusses and analyses how Tesco started online-grocery-retailing as a new distribution channel for its business‚ as well as the challenges‚ milestones‚ and rewards it encountered along the way. In recent years the internet has served as a platform for online retailing for most products‚ take the case of online retailers such as Amazon.com or EBay who have successfully been able to sell a wide range
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How to Launch a TV Channel Your guide to building a successful TV Business In association with Introduction – Nick Thompson ack in 2002‚ when we published our first ‘How to Launch a TV Channel’ guide‚ most people were watching video on free-to-air analogue TV‚ with digital TV coming up fast on the rails. Today‚ in the UK and most developed countries‚ digital Pay-TV and digital terrestrial TV are thriving‚ video on the PC is at the front of everyone’s mind and mobile video is a niche but
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Research on Pharmaceutical Channel Distribution 2013 Medhad Nasser Chowdhury 082735530 4/30/2013 MKT 450.1 Faculty Members: Shahed Hussain The New Era A journey through the pharmaceutical channel system in Bangladesh Abstract The aim of the study is to analyze the changes that took place in Bangladesh Pharmaceutical Industries Channel system in the past decade. The current scenario of the pharmaceutical Industry in Bangladesh and external effects that might bring in
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1- In this case‚ CEO of the television station tm3 Christiane zu Salm is facing a situation of dire uncertainty‚ with the necessity to implement a large change as quickly and smoothly as possible. The main problem of this case is where to start and who would be the viewers and they would actively participate in the shows after Christiane zu Salm decided to come up with new concept: Interactive television. Now Question that needs to be answered by Christiane zu Salm was new program would find its
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Fashion plays a very important role in my life. It became apart of my life at a young age and has been apart if it every since then. Fashion to me is like Michael Jackson to pop music it’s the greatest thing ever. Every time I get a chance to read a fashion magazine I get so excited and my eyes light up as if it was christmas eve. Fashion is something that’s international it is all around the world just in different styles. It has in different looks‚ different genres‚ and different ways of representation
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literal translation is together. People in the cliques are bound to each other by what they have in common. Things like music tastes‚ opinions‚ hobbies‚ and sometimes race and or gender. But perhaps the biggest influence on these groups is fashion. Colours‚ styles‚ designers... everything. What you wear can have a massive impact on who you’re allowed to hang out with in the cruelly complicated social food chain we call adolescence. When we see people for the first time‚ it’s quite
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sir and dear frens………… 2day am here to deliver speech on the topic fashion….. we all are familiar with fashion…2day wat we do is fashion..wat we wear is fashion.. going In the history of fashion we may wonder how fashion had been originated from.. fine in the 8th century Cordoba‚ Spain‚ Ziryab‚ a famous musician and stylist migrant from Baghdad‚ introduced the first germ of fashion. He developed a sophisticated clothing fashion based on seasonal and daily timings. For example: winter costumes
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