while still putting an emphasis on customer retention so that males will still drink Budweiser. Since Budweiser already owns the majority of the market share (how much exactly?)‚ by having women drink beer‚ this can make them the top-grossing beer brand. Considering Budweiser has targeted the male market with their advertisements for decades‚ we have seen an opening to target Budweiser towards women‚ who are in college/university or young
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CASE STUDY: ARMANI THE ULTIMATE FASHION BAND Timeline Giorgio Armani‚ 74‚ is Chief Executive Officer of the Armani Group and sole shareholder of Giorgio Armani S.p.A. (Armani)‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani S.p.A. is one of the few remaining independent‚ privately-owned companies in its sector
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Fashion brand : Matohu (Tokyo‚ Japan) Founded 2005 Presenting women`s wear in the tokyo fashion week every season but also have a few mens wear in the production. http://www.matohu.com/ 1. Reverence for tradition‚ Re-discovering They always try to combine the fashion and the cultural heritage of Japan. They would like to ew discovering one by one the manifestations of the Japanese eye that tend to disappear and following those in their original ways. All products are made by domestic industries
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Marketing Plan for a new fashion brand The Brand It is a fashion brand created for a modern woman who is open to new ideas‚ who likes fashion and clothing and looks for something beyond what is available off the peg. The key message associated with the brand is classy‚ minimalistic‚ upscale and versatile clothing. Mission of the business is to create timeless style based on outstanding designs using only best quality fabrics and row materials. It’s a casual elegance of the highest order
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company KARL LAGERFELD as the major player of the creative industries. The creative director of the brand KARL LAGERFELD is Karl Lagerfeld himself. He is one of the industry’s truly iconic designers and is also the creative director of the brands Chanel and Fendi. The branch of the company is clothing and fashion. Karl Lagerfeld decided to create a brand under his own name‚ namely KARL LAGERFELD. The brand has gone through many ups and downs and several changes of ownership. In 1998‚ he began to finance
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Life Skagen is a US based wristwatch brand which was made in 1989. Fossil Inc purchased Skagen in 2012. Since this is a Denmark brand‚ the Danish nature has been replicated in the brand. The Skagen watches are available in ultra-thin styles. Skagen operated retail stores are there in Denmark‚ Germany‚ U.K and Hong Kong. Diesel Diesel is an Italian company which came into existence in the year 1978. Diesel is renowned urban style designer fashion watch brands. It is known for it’s over sized watches
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and women who are fashion savvy and who are looking for a good deal. Their accessories are as important as their personal style and appearance. They can’t afford high end designer luxury goods; however‚ carrying a knock off is a fashion faux pas. We will solve this burning problem by giving people the opportunity that they have missed for so long. Whether it’s for that special night out‚ or just to feel put‐together‚ confidant‚ and beautiful‚ Château de Luxe allows the young fashion‐conscious men and woman
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Fashion accessory From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Burberry-brand handbag A fashion accessory is an item which is used to contribute‚ in a secondary manner‚ to the wearer’s outfit. The term came into use in the 19th century. Accessories are often used to complete an outfit and are chosen to specifically complement the wearer’s look.[1] Fashion accessories are categorized into two areas: those that are carried and those that are worn. Carried accessories include
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industry include top brands in Italy and in the world‚ such as: Versace‚ Chanel‚ Prada‚ Louis Vuitton‚ Dior and Armani. Concerning the Italian market‚ I found interesting to analyze Versace Prada and Bottega Veneta as main competitors of Gucci and analyze the points in common and the differences. First‚ all these brands belong to an Italian heritage‚ even if Gucci and Prada were founded much earlier than Bottega Veneta (1967) and Versace (1978). We can say that they all are luxury brands‚ with a price range
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REPORT 2010 SUMMER TRAINING REPORT ON KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible & Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS
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