emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study. Design/methodology/approach – An in-depth case approach
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for any degree. Signed……………………………………………………….. (Candidate) Date ………………………………………………………….. STATEMENT 1 This dissertation is being submitted in partial fulfilment of the requirements for the degree of: …………………………………… (i.e.: MBA‚ MSc‚ MA etc) Signed……………………………………………………….. (Candidate) Date ………………………………………………………….. STATEMENT 2 This dissertation is the result of my own independent work and investigation‚ except where otherwise stated. Other sources are acknowledged by
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Impact of the Subprime Crisis on the Global Financial Crisis: The Case for Effective Risk management in the Banking Industry in the UK Introduction The purpose of this chapter is to provide an overview of the whole dissertation and what it proposes to do. It will examine the dissertation title and provide a background on the topic in order to influence the development of the rest of the work. The major aim of this chapter is to be able to provide a brief explanation of what the title is all about and
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global brands and the key issues companies need to focus on in order to improve. However‚ few have concentrated on the unique requirements for fashion brands. In addition‚ while research on Asian garment industries have emphasized the need to shift from original equipment manufacturing to original brand manufacturing‚ few have elaborated further on how countries can improve their abilities to produce global fashion brands. By exploring the reasons for the lack of global Asian fashion brands‚ analyzing
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INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation‚ fashion retailing‚ market entry‚ branding‚ international marketing‚ Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process
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Corporate Social Responsibility in the Coffee Industry Master Thesis submitted in fulfillment of the Degree Master of Science in International Tourism Management Submitted to Dr. Ursula Christine Loisch Antonia Ria Markoulakis 1013003 Vienna‚ 8th June 2012 AFFIDAVIT I hereby affirm that this Master‟s Thesis represents my own written work and that I have used no sources and aids other than those indicated. All passages quoted from publications or paraphrased from these sources are
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SARAH JOYCE 21017606 BSC FORENCINSIC SCIENCE FACUALTY OF HUMAN HEALTH AND SCIENCE PROJECT SCIENCE DISSERTATION MODULE LEADER: Dr. Amalia Tsiami Investigation into forensic tequineques used to determine cases of child death by abuse or by natural causes and explore relating factors associated with causes of child abuse. Table of Contents: 3. Glossary of Terms and abbreviations 4. Introduction 5. Aims and objectives &. Literature review 6. Methodology and
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AIRPORT PRIVATIZATION ON PROFITABILITY‚ EFFICIENCY‚ COMPETITION AND AERONAUTICAL CHARGES Name: Course: Lecturer: Date: Declaration I hereby declare that this dissertation is my original work and has not been submitted in any other university or institution of learning for academic purposes. The ideas contained in this dissertation are my own unless where acknowledged‚ cited and appropriately referenced. Name:..................................... Signature................................
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either in total or part for the award of a degree. This work has never been published before. ………………………… ……………………... Betty Akello Date Approval I certify that this dissertation has been submitted with my approval as supervisor ……………………………… ………………………… Professor. Dr. Ijuka Kabumba Date Dedication This research is dedicated to my parents; though late now‚ left the dream that I have made a reality
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1.1 Concepts of Supply Chain Management A Supply chain is a system of organizations‚ people‚ technology‚ activities‚ information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources‚ raw materials and components into a finished product that is delivered to the end customer. In sophisticated supply chain systems‚ used products may re-enter the supply chain at any point where residual value is recyclable.
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