CASE STUDY: ARMANI THE ULTIMATE FASHION BAND Timeline Giorgio Armani‚ 74‚ is Chief Executive Officer of the Armani Group and sole shareholder of Giorgio Armani S.p.A. (Armani)‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani S.p.A. is one of the few remaining independent‚ privately-owned companies in its sector
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Fashion brand : Matohu (Tokyo‚ Japan) Founded 2005 Presenting women`s wear in the tokyo fashion week every season but also have a few mens wear in the production. http://www.matohu.com/ 1. Reverence for tradition‚ Re-discovering They always try to combine the fashion and the cultural heritage of Japan. They would like to ew discovering one by one the manifestations of the Japanese eye that tend to disappear and following those in their original ways. All products are made by domestic industries
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This report first entails the trend of multifunctional fashion that was most currently introduced by the brand RuckJack in 2016 and how it influences the potential emerging trend for 2017-2018. The considered prediction is that the concept of transformable clothing will greatly take part in a design strategy that enhances the practicality of lifestyles‚ as well as embracing modernity and simplicity in apparels. Thus‚ there may be several drawbacks or threats that may occur from the trend. Towards
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M.A.C Cosmetics Brand Analysis 1.0 Introduction The cosmetic industry is very competitive industry where product benefits and brand image are keys to success. The purpose of this report is to present an analysis of the brand M.A.C and its product lipstick with focus on T-C-B and I-D-U analysis‚ a clear positioning statement and target audience (s) including brand loyalty categories. The purpose at the end of this assignment is to have an understanding of what objective M.A.C needs to focus on for
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company KARL LAGERFELD as the major player of the creative industries. The creative director of the brand KARL LAGERFELD is Karl Lagerfeld himself. He is one of the industry’s truly iconic designers and is also the creative director of the brands Chanel and Fendi. The branch of the company is clothing and fashion. Karl Lagerfeld decided to create a brand under his own name‚ namely KARL LAGERFELD. The brand has gone through many ups and downs and several changes of ownership. In 1998‚ he began to finance
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and women who are fashion savvy and who are looking for a good deal. Their accessories are as important as their personal style and appearance. They can’t afford high end designer luxury goods; however‚ carrying a knock off is a fashion faux pas. We will solve this burning problem by giving people the opportunity that they have missed for so long. Whether it’s for that special night out‚ or just to feel put‐together‚ confidant‚ and beautiful‚ Château de Luxe allows the young fashion‐conscious men and woman
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Fashion accessory From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Burberry-brand handbag A fashion accessory is an item which is used to contribute‚ in a secondary manner‚ to the wearer’s outfit. The term came into use in the 19th century. Accessories are often used to complete an outfit and are chosen to specifically complement the wearer’s look.[1] Fashion accessories are categorized into two areas: those that are carried and those that are worn. Carried accessories include
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industry include top brands in Italy and in the world‚ such as: Versace‚ Chanel‚ Prada‚ Louis Vuitton‚ Dior and Armani. Concerning the Italian market‚ I found interesting to analyze Versace Prada and Bottega Veneta as main competitors of Gucci and analyze the points in common and the differences. First‚ all these brands belong to an Italian heritage‚ even if Gucci and Prada were founded much earlier than Bottega Veneta (1967) and Versace (1978). We can say that they all are luxury brands‚ with a price range
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REPORT 2010 SUMMER TRAINING REPORT ON KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible & Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS
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Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity‚ and even of culture itself. Everyone wears clothing and inevitably
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