Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food
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Memo To: Company executive in charge of the offering From: Team leader name Team: Team name Section: Section number Date: Date Re: Datril Action Plan Word count: 600 max Executive Summary The single most rewarding opportunity faced by the company is outline the opportunity. This situation is an opportunity because outline its potential performance impact. To take advantage of this opportunity the company should briefly outline the essence of the proposed action. Situation
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I’ll admit it. I literally forced myself to go to this exhibition‚ although I had heard from people that this was an experience like no other. What I saw for myself was the most graphic and scary‚ but in a weird way‚ the most beautiful display of human anatomy. What I experienced that afternoon totally blew my mind. It was not long after I arrived there and saw it all for myself‚ that I was glad I had made the effort to go. "Bodies…. The Exhibition‚" at the South Street Seaport featured the preserved
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PROJECT REPORT ON Exhibitions and their impact on sales in B2B Industry MASTER OF MANAGEMENT STUDIES (MMS) UNIVERSITY OF MUMBAI SUBMITTED TO Aditya Institute of Management Studies and Research Borivali UNDER THE GUIDANCE OF Prof.Ajay Tekchandani SUBMITTED BY Harsh Kishore Dubey MMS-09 Marketing DECLARATION I‚ Harsh Kishore Dubey student of Master of Management Studies (Semester III) of Aditya Institute of Management Studies and Research‚ hereby declare that I
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SLOAN SCHOOL OF MANAGEMENT MASSACHUSETTS INSTITUTE OF TECHNOLOGY Jonathan Lewellen Financial Management 15.414 Summer 2003 Assignment 5 – Due Monday‚ Aug. 11 Read ‘Cost of Capital at Ameritrade’ and answer the following questions. The spreadsheet ‘Ameritrade’ on SloanSpace contains all of the data in Exhibits 1 – 6 of the case‚ as well as additional data for the Fama-French three-factor model. 1. What factors should Ameritrade management consider when evaluating the proposed strategy
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Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each? Using the forecast model for pasta shown in Exhibit 5‚ what is your forecast of the demand for pizza? Hints: The necessary data is contained in Table B and Exhibit 7. There is a significant difference in the “likeliness to buy” results for pasta customers and non-customers. Actual penetration of the Cucina Fresca
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Our School Exhibition Our school held a very interesting exhibition of students’ art and craft work last year. Itwas surprising to see the various pieces of handwork of such high standards. Theseexhibits were attractive and colourful for they had been prepared and designed well bythe students with guidance from the Art teachers. The students were obviouslyenthusiastic about their work; for each item was rendered carefully and lovingly withoutthe slightest trace of sloppiness .There were many
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sure what I was going to examine. I had never even been inside a Museum to begin with let alone an art Museum‚ and now I was required to judge‚ for the lack of better words‚ the Pictures of the Year International Exhibition. With that being said I didn’t even know what this exhibition was about. Thinking of only a few things that were on my mind‚ how do all these Photographs flow together? Are these photographs Art? How am I ever going to complete this assignment? I started out by looking at
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focus on a narrative by interacting with game characters. In this way‚ storytelling and gaming can be combined to create highly interactive experiences‚ where visitors engage in new worlds enabling them to learn more about the artefacts in an exhibition or environs. For such interaction to happen‚ the visitor could take a fictional role
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Essay on International Exhibition Management —A Comparative Study wang zilong Outline I Introduction II Literature Review 2.1 Categories of Events 2.2 Exhibition Management 2.3 Exhibition Management as an Industry III A Comparative Study of Two International Film Festival 3.1 Comparison of the Background of Two Film Festivals 3.2 Comparison of Contents of the Two Festivals 3.3 Comparison of International Status of the Two Festivals 3.4 Comparison of Advantages of the
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