1.0 INTRODUCTION Malaysia is one of the well known countries in South East Asia with vast gastronomic products that can be offered (Mohd Hairi et al.‚ 2007). A multi-ethnic‚ multi-cultural and multilingual society comprises Malays‚ Chinese‚ Indians and other ethnic groups who live side by side have formed the unique gastronomic products with a combination of ingredients and taste (Hutton‚ 2000 and Mohd Hairi et al. 2007). The styles of cooking‚ the types of equipment used and the way of serving
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professional customers eight grand cru coffees all with distinct aromas‚ tastes and levels of intensity : 2 Ristrettos‚ 2 Espressos‚ 2 Lungos and 2 Decaffeinated coffees. RISTRETTO ORIGIN INDIA intense and spicy RISTRETTO full-bodied and persistent ESPRESSO FORTE round and balanced ESPRESSO LEGGERO light and refreshing LUNGO FORTE elegant and roasted LUNGO LEGGERO flowery and refreshing ESPRESSO
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Marketing Report MRKT101 Marketing report of Espresso House Sweden AB NAME: 000001377 Course: Mrkt101 Lecturer: Chris Dutt Due: 11-11-12 Table of contents 1.0 Introduction p. 3 2.0 Espresso Houses Marketing Mix 2.1 Promotion p. 4 2.2 Price p. 4 2.3 Product p. 4 2.4 Place p. 4 2.5 Process p. 5 2.6 People p.5 3.0 Characteristics of the company 3.1 Products/services p. 5 3.2 Variability
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The Espresso Lane to Global Markets Introduction Christophe Reale‚ the managing director of Espressamente is concerned about the future growth opportunities and the presence of Espressamente in the global market. However‚ entering into the global arena required prioritizing the market where the company could exploit the potential market and devise successful strategies in gaining highest market share. Analysis of Situation Faced by Organization Internal Analysis SWOT Analysis Strengths Illy has an
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partners‚ Austin Patterson and David Fields. The company offers a broad range of coffee and espresso products at competitive prices‚ all from high quality Columbian grown imported coffee beans. In addition‚ the bakery will provide freshly prepared bakery and pastry products at all times during business operations. Catering to all of its customers by providing each customer coffee and espresso products made to suit the customer is a top priority. During the SWOT analysis‚ I discovered
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Case 2: The Espresso Lane to Global Markets: Write-up Characterized by quality obsession and a sophisticated system of shipping and crafting coffee‚ Illy has established its brand as a prime producer of fine tasting coffee. With the rapid growth of the coffee industry in various foreign countries‚ Illy hopes to implement a plan of expanding the reach of Expressamente‚ its franchised coffee bar‚ across certain premium retail markets. To do this‚ CEO Andrea Illy has designated 7 potential countries:
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to ensuring perfect extraction of flavors & aroma. We use the Ferrari of grinders-the Mazzer–to ensure the “Perfect Cup” 3. Macchina: Machine: Costa shops use specially designed Italian espresso machines. They have been tuned & perfected over the last twenty years to achieve high volumes of perfect espresso [the heart of every coffee drink] 4. Manna: Hand: the skill of the Barista influences the “Perfect Cup” So they undergo extensive & intensive training at our Coffee Academy to reach the
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improvement. The study of process mapping was performed at Michel’s Patisserie‚ Pavilion Plaza Shop G5‚ Pavilion Plaza‚ 580 George St. Sydney. Michel’s Patisserie is an Australian bakery–style food company‚ mainly selling cakes‚ pies‚ savouries‚ and espresso coffee. Michel’s Patisserie claimed that the company has become one of Australia’s most successful patisserie and franchise systems among 340 stores throughout the country‚ in addition to outlets in New Zealand and China. The company principal concept
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[pic]vvv v Contents Introduction…………………………………………………………………………………Page 3 Overview……………………………………………………………………………………Page 4 Marketing Audit…………………………………………………………………………….Page 5 PEST Analysis………………………………………………………………………Page 5 Market Analysis……………………………………………………………………..Page 8 Micro Environment ………………………………………...………………………Page 10 Internal Analysis…………………………………………………………………....Page 12 SWOT Analysis..…………...………………………………………………………………Page 13 Assumptions……………………………………………………………………………
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Module 2 Understanding the external environment Task 1: Summarise the attractiveness of the industry. 1a) Identify the industry‚ product segments and value chain. The industry is the coffee industry. Coffee is one of the most valuable traded commodities in the world. In the volume of coffee trade there is 90% trading in green bean from producer countries and 10% trading in manufactured coffee. Consumption of coffee grow low in the world. Since the early 1980s‚ only ther growth only 1.2% annually
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