Corporate Responsibility and Marketing Strategies Contemporary Business/508 January 28‚ 2014 Dr. Allen Beck Apple corporation bases its success on “creating innovative‚ high quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. To more thoroughly detail these principles‚ Apple has drafted a code of business conduct
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ABSTRACT Corporate Social Responsibility‚ a theory that has evolved since the 1990s‚ seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so‚ and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers
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In the world today‚ Corporate Social Responsibility (CSR) has become one of the most essential aspects adapted by governments and companies. The concept of CSR normally relates to the firm’s decisions in which would help out towards the company’s growth as well as improving the development of having a better society. The reason CSR has become very important for firms today is to counteract the growing public skepticism caused by corporate wrongdoings (Birth et al.‚ 2008). CSR is defined as “a model
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Agency Costs and Corporate Governance I Introduction Before analysing problems that occur when institutional ownership and control are separated‚ it should be outlined why institutions exist at all. Therefore‚ chapter two examines why organizations occur in economy. Chapter three addresses the agency problem‚ based on this organization. Chapter four addresses the common ways to solve the agency problem and chapter five gives a comparison over the three most important corporate governance systems
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Assignment 1: Corporate Responsibility and Marketing Strategies Student: College Guy Professor: Dr. Neil Mathur Course: BUS 508 – Contemporary Business University: Strayer University Date: January 26‚ 2014 Assignment 1: Corporate Responsibility and Marketing Strategies Question 1: I believe Apple Inc. [mostly referred as “Apple” in this document] has met the ethical and social responsibility towards general public‚ employees‚ customers and shareholders/investors
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CORPORATE SOCIAL RESPONSIBILITY : A REPORT ON HOTELS (a) Introduction Sales‚ consumer purchases fundamentally have always remained informed by quality; price and convenience but there had been a big change towards responsibly produced commodities. For example the demand in all of Europe for fair trade goods had raised from 51% in 2008 to almost 79% in 2012‚ consumer awareness for ethically produced commodities has also substantially risen. (Goff‚ 2012). Corporate Social Responsibility (CSR)
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Corporate Social Responsibility - What does it mean? CSR is about how companies manage the business processes to produce an overall positive impact on society. The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts‚ used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of
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CORPORATE SOCIAL RESPONSIBILITY AND THE SOCIETY By: saheli chakraborty Introduction Corporate social responsibility (CSR)‚ also known as sustainable responsible business (SRB)‚ or corporate social performance‚ is a form of corporate self-regulation integrated into a business model. Ideally‚ CSR policy would function as a built-in‚ self-regulating mechanism whereby business would monitor and ensure their adherence to law‚ ethical standards‚ and internati onal norms. Business would embrace
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Corporate Responsibility (2) Stakeholder perspective Obesity and fast food Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not‚ why not? Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world‚ in
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Corporate Social Responsibility Corporate Social Responsibility Corporate social responsibility (CSR) can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply
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