Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Joseph Johnson & Gerard J. Tellis Drivers of Success for Market Entry into China and India China and India are the fastest-growing major markets in the world and the most popular markets for foreign entrants. However‚ no study has examined the success or failure of these entries. Using a new definition of success and a uniquely compiled archival database‚ the authors analyze whether and why firms that entered China and India succeeded or failed. The most important findings are rather counterintuitive:
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Drivers of Globalization There are two main drivers of Globalization which seem to underlie the trend towards greater globalization. First is the decline in barriers to the free flow of goods‚ services and capital that is occurred since the end of World War II. And the second driver is technological change in particular areas which has dramatic development in recent years as communication‚ information‚ processing‚ and transportation technologies. Declining Trade and Investment Barriers –
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Problems Posed by Alcohol-Impaired Driving: The biggest problem with drunk driving by young adults is the high rate of traffic accidents. Although young drivers ages 16 through 25 makeup only 15% of U.S. licensed drivers‚ they constitute 30 percent of all alcohol-related driving fatalities. This is double the amount of licensed drivers in that age group. Inexperience with both drinking and driving may contribute to this disproportionate rate. Nationwide in 1996‚ people ages 15 to 24 died in
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Guidelines DRIVER TRAINING AND TESTING for the Asian and Pacific Region Asian Development Bank 4.7 EXECUTIVE SUMMARY DRIVER TRAINING AND TESTING 4.7 Recent studies in the United Kingdom (UK) and United States (US) have shown that in about 95 percent of recorded accidents‚ driver error was a contributory factor in some form or other. It is‚ therefore‚ vital that the human factor is addressed in tackling the problems of road safety. Fundamental to this is an efficient driver testing
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Bad Drivers! Story: So you’re out driving‚ enjoying the music playing in the background the wind blowing through your hair and you notice a car speed up in front of you and it kind of takes you off guard? Then as you continue to drive you notice the car slow down and suddenly push the brakes? No blinking right signal or anything! Then as you continue on your way the driver decides he or she will make a very SLOW right turn into a little street. So what bothers me? Bad drivers and their bad driving
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Distracted Drivers Alarmingly‚ every twenty four seconds there is a motor vehicle accident that occurs across America. These accidents occur due to unsafe actions and habitual behaviors displayed by drivers. The three main types of distractions are manual‚ visual‚ and cognitive distractions. Distracted driving is a growing problem in the United States. All distractions endanger driver‚ passenger‚ and by stander safety. Manual distraction involves the driver’s hands to come off the wheel. Some
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European Accounting Review Vol. 19‚ No. 3‚ 461– 493‚ 2010 Fair Value or Cost Model? Drivers of Choice for IAS 40 in the Real Estate Industry A. QUAGLI∗ and F. AVALLONE∗∗ ∗ Department of Accounting and Business Studies (DITEA)‚ University of Genova‚ Genova‚ Italy and ∗ ∗ Department of Computer and Management Science (DISA)‚ University of Trento‚ Trento‚ Italy (Received September 2008; accepted February 2010) ABSTRACT The IFRS mandatory adoption in European countries is an excellent
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Explain what is meant by the term globalisation. Identify and analyse the key drivers of the process of globalisation over the last twenty years. During the mid 1990’s the International Monetary Fund has defined globalisation as: ‘The growing interdependence of countries world-wide through the increasing volume and variety of cross-border transactions in goods and services and of international capital flows‚ and also through the more rapid and widespread diffusion of technology’ (Turner
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Running head: CELL PHONE USE BY DRIVERS 1 Cell Phone Use by Drivers Brianna Starks CELL PHONE USE BY DRIVERS 2 Cell Phone Use by Drivers Using a cell phone while driving is a dangerous practice that has been the cause of many injuries and deaths. Driving while texting is as hazardous as driving drunk‚ yet many people
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