MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular product? 6 More for more 6 More for the same 7 The same for less 7 Less for much
Premium Marketing Hilton Worldwide Hotel
Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
Premium Marketing Product management
PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
Premium Hotel Hotels Motel
Common Core of Skills and Knowledge for the Children’s Workforce Children’s Workforce Development Council Association of Chief Police Officers Contents Introduction 4 1 Effective communication and engagement with children‚ young people‚ their families and carers 6 2 Child and young person development 10 3 Safeguarding and promoting the welfare of the child 13 4 Supporting transitions 16 5 Multi-agency working 18 6 Sharing information 21 7
Premium Childhood Children Act 1989 Disability
merger of Life Style resorts and Home Away Hotels which is a very large chain of hotels in North America. There were problems with the reservation system at all the hotels. Each hotel had its own software and hardware. Each hotel had its own reservation system which was difficult for the company to produce any reports to the management. It was also difficult for the marketing and branding of the company. They have decided to get ERP system for the total hotels and resorts. Finally they have to decide
Premium Enterprise resource planning Management Hotel
Crops” • Robbins‚ “The Hidden World of Soil Under Our Feet” • Jackson‚ “Tackling the Oldest Environmental Problem: Agriculture and Its Impact on Soil” Discussion: California and the environment Due: Quantitative Assignment #2 Core Friday: Symphony of the Soil (2012 documentary film about human reliance on 11/21 the complex and dynamic nature of soil) Week 14 (24 – 28 November) No lecture‚ but discussion sections will meet as scheduled Monday through Wednesday
Premium Prediction Scientific method 1967
Bibliography: Background of Hilton When established in 1970(Ruba‚ 2010)‚ Hilton Singapore hotel is the proud flagship brand of Hilton Hotels Corporation names Hilton Worldwide and the most recognized name in the global lodging industry. Vision and Mission Statement The vision/mission or philosophy statement sets the direction and provides the foundation for your planning(Janice
Premium Hotel Hotel chains Strategic management
Elements of a Quality Management System 1. Organizational Structure 2. Responsibilities 3. Methods 4. Data Management 5. Processes 6. Resources 7. Customer Satisfaction 8. Continuous Improvement 9. Monitoring 10. Product Quality ISO 9000 family: The purpose of the ISO 9000 family of international standards is to assist organizations implement and operate effective quality management systems. The ISO 9000 family intends to facilitate mutual understanding in national
Free Quality management system ISO 9000 Quality management
CORE Banking CORE or CORE Banking is a very important terminology used in Indian banking industry. The term CORE is used in two perspectives in Indian banking industry. 1) First Perspective of Core Banking In the first perspective CORE stands for Centralized Online Real-time Environment (CORE). It is a system of centralized banking under which all banks use a centralized data-centre for all their banking transactions. It can be said that all banks under this system share all information
Premium Bank
AIRBNB The hotel industry is a saturated industry that normally requires firms to maintain substantial overhead‚ substantial capital property‚ and brand reputation to successfully compete for fluctuating market shares. As a result‚ rivalry is high and there is little room for new entrants in the fiercely competitive and economically sensitive hotel industry. That being said‚ Airbnb has created a market that enables almost anyone who owns sleeping space to become a competitor to hotels and traditional
Premium Hotel Strategic management Property