Strategy ‘Cola Wars Continue: Coke and Pepsi in 2010’ Analysis of the US carbonated soft drinks (CSD) industry (a) Strategic issues The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s‚ yet have thrived from this competition and have grown the business very profitably‚ as both have benefitted from the CSD market growth rates of around 10% p.a. until the early 2000s
Premium Strategic management Management Soft drink
Knocked Up & The Waitress: Compare and Contrast Knocked Up and The Waitress are two intriguing movies made in the same year. They both show the absurd side of pregnancy as well as the more realistic sensible side. Both of these movies are similar and different in numerous ways. Knocked Up is about a woman who puts herself in a very difficult situation‚ and has to deal with an unplanned pregnancy after being careless during her night out. The Waitress is about a woman in an abusive marriage who
Premium Childbirth Pregnancy Uterus
Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17‚ 2012 1. Historically‚ why has the soft drink industry been so profitable? Historically‚ the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’‚ an examination of the CSD industry with Porter’s five forces analysis will be conducted. As market leaders‚ the analysis will
Premium Soft drink Coca-Cola
Apple Ipad’s carefully choreographed PR Campaign: Rumors for close to two years about an Apple tablet device. Little tidbits‚ like filings for obvious Apple-style names like iTablet‚ left sitting for reporters to pick up‚ but with no direct trace back to Apple‚ which increased curiosity and coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a
Premium Apple Inc. Steve Jobs App Store
Choice Is Your Choice How would you feel if you went to the store and you were told what to buy? What if you were told what to do? What if you had no choice in where to go or what to wear? How would you feel if these choices were limited to just two or three choices to choose from? In this day and age‚ the variety of choice has grown to almost limitless. This abundance of choice gives people the opportunity to be different. Individuality would mean nothing if we all wore the same clothes‚ ate the
Premium Decision making software Choice Thought
Globalization Case summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal
Premium Coca-Cola Soft drink Marketing
Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
Premium Indira Gandhi Coca-Cola India
CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes www.contagiousmagazine.com For more information please email the team on sales@contagiousmagazine.com 1st Page.indd 1 06/08/2012 18:04 newscase study / round-up/ casequarterly patagonia / study / coca-cola The Social Network COCA-COLA_EDITED_after proofs.indd 2 06/08/2012
Premium Coca-Cola Diet Coke
INTRODUCTION This essay will compare and contrast the characteristics of two of America’s female leaders. In analysing the effectiveness of their leadership‚ this essay will evaluate the traits‚ personality‚ history‚ experience‚ and values of each leader. The ability to bring people together around shared beliefs and a common organisational purpose to create a sense of belonging is a prerequisite for an effective leader and will formulate the basis of defining an effective leader for the purpose
Premium Oprah Winfrey The Oprah Winfrey Show
‘The Woodspurge’ by Dante Gabriel Rossetti and ‘Continuum’ by Allen Curnow are both poems that deal with a sense of detachment the poet experiences. In ‘Continuum’‚ Curnow illustrates his mental state of being uninspired and slightly abashed at his lack of poetic inspiration whereas in ‘The Woodspurge’‚ Rossetti describes his depressive condition‚ possibly due to relationship issues. Both poets seem to be stuck‚ and remain trapped in their minds throughout the poems. ‘Continuum’ begins with Curnow
Premium Poetry