7 Assignment (Case Study – 3M optical systems) 1． Consideration from the point of view of Andy Wong First of all‚ if I were Andy Wong‚ I would approve the expenditure plan in order to challenge the latest computer privacy screens again. That is why there are mainly three reasons. (1) First‚ I think we have some advantages to succeed in this new market. For example‚ we have two strong distribution channels‚ like COSD and DSMD. Or we can utilize various specialists who work for 3M and have variety
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3M Optical System Managing Corporate Entrepreneurship Andy Wong ( manager of the OS business unit): how managing the formal approval process of the Authorisation for Expenditure – minimizing the risk of kill ideas- presented by his team? Informal channels: seeking support from mentors higher in the organization but this option has to be used carefully and not often. Restructure the project: carrying on within the unit. Paul Gueheler (vice president of SSSD) is worried about OSunit. His
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3M Optical Systems: Case Brief As Andy Wong‚ how would you handle the authorization for expenditure for the re-launch of the privacy screen? As Andy Wong‚ I would take the proposal to one of my senior-level mentors for support. The OS unit has already tried and failed three times with the microlouvered filter and high level support would benefit both Wong and Guehler in this case. If Guehler sees that other areas of 3M are in support of the authorization for expenditure‚ then he will not have
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3M Optical Systems: Managing Corporate Entrepreneurship MST550 – Capstone Professor Jack Raiton HBSP Case #395-017 Discussion Questions 1. What practices make 3M such an innovative company? 2. What is Any Wong’s role as the OS Unit’s general manager? How effective has he been? 3. What is Paul Guehler’s role as division vicepresident? How effective has he been? 4. What should Andy Wong do with the computer screen AFE? If he gets the AFE‚ should Guehler fund it? Case Outline • • • • • •
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3M Optical Systems: Managing Corporate Entrepreneurship I. Point of View The case was analyzed from the point of view of the manager‚ Mr. Andy Wong. II. Objectives * To offer new sets of products to the market. * To seek for a particular channel that would support the organization in project implementation. * To develop projects in order to increase sales. III. The Problem How should the management develop its products
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In deciding how to handle the authorization for expenditure‚ Wong should fund it within his own unit by outsourcing. Restructuring the project so it can be done within the unit‚ without seeking approval through either formal or information systems‚ is the best option. There is somewhat of an idea and plan here‚ and much time and money has already been spent to have the proposal be completely rejected. Postponing the project is not an option as competitors will most likely have the market saturated
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CASE STUDY MASTER IN INNOVATION AND TECHNOLOGICAL ENTREPRENEURSHIP CREATIVITY 20 DECEMBER 2013 CREATIVITY CASE STUDY Table of contents 1 - Introduction ....................................................................................................................................................... 3 2 - Culture of Innovation ......................................................................................................................................... 6 3 - Pillars
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Case study « Minnesota Mining and Manufacturing Minn » CONTENTS I. Presentation of the company 1. Brief history 2. Description of the Businesses/products 3. Influence made by the different types of environment II. SWOT analysis III. Organizational focus: 1. Organizational structure 2. Type of structure in relation with the type of business IV. Brief Financial analysis and trends (3 years): 1. Liquidity 2. Equity 3. Debt ratios 4. Profitability ratios 3M Company was founded in 1902
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3M Case Study 1. Classify the Greptile Grip golf glove by the two methods discussed in the class. Identify what kind of product the Greptile Grip golf glove best belongs to. Explain why. I would have to say the Greptile Grip golf glove best belongs to business goods because it is a product that can directly or indirectly assist in providing products for resale. For instance‚ the glove can assist in the purchase of clubs from 3M or even more of their products if they like it. Gloves are not the
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Minnesota Mining & Manufacturing Company Case Study Table of contents Table of contents Page 1 Introduction to 3M Page 2 Market and products Page 2 Performance over the last 5 years Page 3 International Marketing Activities Page 4 Miscellaneous Topics Page 6 Appendix 1 Page 7 References Page 8 Introduction to 3M 3M Company‚ the Minnesota Mining and Manufacturing Company‚ was founded in 1902 by five businessmen. They wanted to make a profit out of minerals for grinding
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