{draw:frame} CASE STUDY: BAJAJ AUTO LTD. EXECUTIVE SUMMARY Bajaj Auto Limited was established in 1945‚ initially importing scooters and three wheelers from Piaggioand later becoming a powerhouse in the Indian two wheeler industry. This paper highlights the effects of the Indian government policy on foreign imports until 1991‚ BAL’s marketing or lack of it during this period and the evolution of the Indian two wheeler industry from scooters to 2 stroke and 4 stroke bikes with a strong emphasis
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CHAPTER 4 Infrastructure of Bajaj 28 Management Profile 29 HR of Bajaj 30 CHAPTER 5 Findings\ Analysis 32 Suggestions 34 CHAPTER 6 Conclusion 35 CHAPTER 7 Annexure 36 CHAPTER 8 Bibliography 38 Acknowledgement If words are considered to be signs of gratitude then let these words convey the very same. My sincere gratitude to Bajaj Motors for providing me
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Managerial Economics Case Study- Bajaj Auto Limited Introduction Bajaj Auto Limited was established in 1945 as a trading company‚ obtaining its license in 1959. •India’s one of the largest two-wheeler manufacturers and dominant players until 1990. •The two wheeler industry grew by 11.6%‚ being unit production increasing from 5.05 million to 5.64 million. • Identification of Problem. The market share of Bajaj declined from 49.3% in 1994 to 38.9% in 1999‚ though the industry’s growth
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BAJAJ AUTO LTD November 14‚ 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14‚ 2009 Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of
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Bajaj Auto Index 0 Objective (pg no1) 1 Introduction (pg no 1) 2 History (pg no 2) 3 Entry Barriers(pg no 2) 4 SWOT Analysis (pg no 3) 5 Porter’s Analysis (pg no 4) 6 Managerial Style(pg no5) 7 Hierarchy( pg no 6) 8 HR Practices(pg no 7 ) 9 Business Stratergies(pg no 8) 9a‚ Marketing Strategies (pg no 8) 9b‚ Other Strategic Issues (pg no 10) 10 Cost effective and Environmental strategies (pg no 12) 10a‚ Conservation of energy (pg no 12) 11 Community leadership programmes (pg no 13)
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Bajaj Auto Limited Vision & Mission Bajaj doesn’t have a straight vision or mission statement. They define it in terms of brand identity‚ brand essence (derived from mission) and brand values. Bajaj’s Brand Identity Bajaj’s Brand is the visual expression of its thoughts and actions. It conveys to everyone Bajaj’s intention to constantly inspire confidence. Customers are the primary audience for Bajaj’s brand. Indeed‚ our Brand Identity is shaped as much by their belief in Bajaj as
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Report draft Company: Bajaj Auto Limited‚ Akurdi Period: 20/11/2012 - 29/12/2012 Internship Type: CSR Third semester ends with my winter internship at Bajaj Auto Limited‚ the World’s Third largest Motorcycle Manufacturer and India’s second-largest. A sense of pride indeed. The internship this semester was to learn‚ be exposed to and see ‘how it works’ in the CSR department of the big companies. I was lucky to not only get work in the CSR department here at Bajaj Auto Limited‚ but also in the HR
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1 of 24 Question Paper Integrated Case Studies – I (MB371) : October 2007 Case Study (100 Marks) • • • This section consists of questions with serial number 1 - 7. Answer all questions. Marks are indicated against each question. Case Study Read the case carefully and answer the following questions: 1. “During the 1980s‚ BAL was the undisputed scooter king.” Examine the factors that‚ according to you‚ contributed to the near iconic status of the Bajaj/Chetak brand? (16 marks) < Answer > “By
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BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In 1980s‚ the government’s impact was the most challenging factor confronting BAL. It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Accordingly‚ Japanese products were more preferred than domestic brands due to its durability and eye-catching design. Apart from Yamaha‚ Suzuki‚ and Piaggio
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Financial Management at Bajaj Auto Bajaj Auto Limited is one of India ’s largest two-wheeler manufacturers. As the dominant player until the early 1990s‚ Bajaj ’s market share declined from 49.3% in 1994‚ to 38.9% in 1999 with the entry of major competitors like Hero Honda. Bajaj has initiated several measures to regain its market share and strengthen its competitive position. The case discusses the financial strategy pursued by Bajaj. Financial Management at Bajaj Auto We want to get back the
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