PROFESSIONAL STUDIES HND BUSINESS 2nd SEMESTER SUBJECT Marketing Planning Assessment Title Prepare Marketing Planning OUTCOMES COVERED 3 Submitted To Miss Ayesha Ali Submitted By SYED ASIM GHANI Contents Acknowledgment: 4 Executive Summary: 5 Task 1: 6 Perspective of Marketing planning over period of time: 6 Task 2: 8 Marketing Environment: 9 External Micro Environment: 10 External Macro Environment: 10 Internal Environment: 12 Marketing Strategies: 13 Target
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Mission statement “Reason for existing” 1. What do we do? We drill‚ we make pipes‚ we make wells‚ we help to clean the environment‚ 2. How do we do it? 3. Who for? We do it for our clients‚ for the countries and in the end for local people 4. Why do you do it? Values Triple A – grade system HSE – employee and environment orientated Quality and Ethics – product and customer orientated Performance – business and finance orientated Fancy words to use: The best‚ clear
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1. Define the following: Cash Cow- a business or product which generates a sturdy‚ dependable flow of cash. Dog- a product with low market share in a slow growing market and thus neither generates more consumes large amounts of cash. Star- products that are in high growth markets with a relatively high share of that market. They tend to generate high amounts of income. Question Mark- growing rapidly and thus consumes large amounts of cash but because they have low markets shares they do not
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Core Competencies South University Online NSG5000 Week 4 Assignment 2 Vicki Rostis September 12‚ 2014 Core Competencies Hamric‚ Hanson‚ O’Grady & Tracy (2014) define competencies as “a broad area of skillful performance.” Competencies include activities implemented by advanced practice nurses while providing direct patient care and the processes‚ knowledge and skills used in all aspects of advanced practice. There are seven core competencies associated with the advanced practice registered
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educators and nurse administrators are all advanced practice registered nurses by simple definition. What separates‚ yet defines and merges each of these complex roles is a set of core competencies essential for practice. While each role may differ in the practical sense‚ the similarities of the stated core competencies by each professional organization will become more clear and concise. The initial difference identified by most is clinical advanced roles versus non-clinical advanced roles. Non-clinical
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|Week 5 Assignment: Vision Paper | |British Airways: | |Mission and Vision Statements and Strategy | |
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Core Competencies Core competencies are the essential capabilities that create a firm’s sustainable competitive advantage. Based on experience‚ knowledge‚ and know-how‚ they are built up over time and cannot be easily imitated. For this reason‚ products and technologies are seldom core competencies. The advantage they provide is short-lived‚ and other companies can readily purchase‚ emulate‚ or improve upon them. Core competencies are more likely to be processes. Processes cut across functional
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Organizations develop strategies to gain a competitive advantage. One way an organization establishes competitive advantage is through the use and development of core competencies. Core competencies are the value created activities that allows a company to achieve efficiency‚ quality‚ innovation‚ or customer responsiveness (Jones‚ 2010). Two specific core competencies that give an organization a competitive advantage are functional and organizational resources. Functional resources are simply
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A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration‚ the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization‚ the vision statement answers the question‚ “Where do we want to go?” What you are doing when creating a vision statement is articulating your dreams and hopes for
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My Goals and Walden University Vision and Mission Being an Emergency Room nurse for 7 years and working as a traveling nurse in many different parts of the country has impacted my future and decision of going back to school. My personal career goal is to become a Family Nurse Practitioner (FNP) with specialization in pediatric critical care area‚ mainly pediatric emergency medicine. I have known since a very young age that I had a gift for working with children. My colleagues always call me the
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