phone maker. Promotional Mix The promotional mix is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. There are 6 main points which the promotional mix revolves around‚ these are; * Advertising -Presentation and promotion of ideas‚ goods‚ or services by a sponsor. * Publicity/Public relations - Paid stimulation of supply for a product‚ service‚ or business unit etc. by planting significant news about it or a favorable
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Unit 16: Human Resource Management in Business ‘Managing People’ Describe how your organisation obtains the co-operation of its employees through the contract of employment and employee involvement techniques. Employee Co-operation Contracts of employment An employment contract is a written legal document that lays out binding terms and conditions of employment between an employee and an employer. The employers in ZARA need to makw sure that their employees are aware of what rights and responsibilities
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to make sure that business is operating properly. One legal structure of Tesco is the ‘Corporate governance’‚ the people in this sector deal with shareholders; they do this to make sure Tesco is achieving the strategies that the shareholders want them to achieve. For the community the company has responsibilities to make sure that it reduces using carbon footprints this means the business doesn’t produce a huge amount of carbon dioxide. The Legal Services deal with any business legal matter that
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The business environment In this assignment I will describe the type of business‚ purpose and ownership of two contrasting businesses. NHS The NHS is a public organisation‚ owned by the government to help people with health care‚ injuries‚ infection‚ disease etc. The NHS are a health care system/organisation put together to help the residents living in the U.K. They are owned by the government and the government fund them with equipment‚ facilities‚ staff etc. Also‚ the NHS doesn’t charge us
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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social factors are impacting upon the business activities of Wal-Mart and Tfl. For businesses‚ this is important because they need to know how these change such as political decisions made by the government or changes to the law or changes that take place in society over time is going to affect their business. Political Factors Political factors is an external environment in which a business functions. This is a type of external constraint for a business and are related to actions of governments
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stakeholders exert in the organisation. Introduction Each stakeholder is important to the business‚ however‚ some are more important than others. I have chosen the top three that I think are the most important and in this word document‚ I will evaluate how these stakeholders influence the NHS and McDonalds. McDonalds Owners The owners are very important in McDonalds‚ because they’re the people that invest in the business and make sure that it runs smoothly to be able to give a good service and provide
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M3 Compare the features‚ strengths and weakness of two successful businesses In this task I will compare the features‚ strengths and weakness of two successful businesses. The two businesses I will look at are:- APPLE & DYSON Feature identified in organisation 1: Dyson have one feature that they are INNOVATIVE‚ this means that they are constantly making new product with new technology and ideas. They also fulfil their customers need Examples of Dyson product are Hand Dryer
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they get regular customers by giving them loyalty cards‚ promotions such as “buy one get one free”‚ discounts and other special offers. Sainsbury’s are getting regular customers which bring in more profit which then can be used to help expand the business even more. Customers demand cheaper products so local and national stores such as Sainsbury’s will try to have the cheapest products for customers to buy which then encourages competition between the stores‚ whichever store has the cheapest price
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M3 Analyse how evaluating a business event informs future planning. Identify different methods of evaluation‚ e.g. questionnaires for delegates or a debriefing session‚ explaining how they contribute to identifying problems and providing solutions for future events. What is evaluating? Evaluation is an assessment of something or making an observation of the outcome whether good or bad. An example of evaluating is after the Year 8 disco‚ was the year 8 pupil’s filing out an evaluation form on how
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