Uncorking China’s Wine Market: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=2898) Uncorking China’s Wine Market Published : January 03‚ 2012 in Knowledge@Wharton Although China’s bustling metropolises and staid Bordeaux may seem worlds apart‚ the two are becoming increasingly intertwined. Indeed‚ China recently overtook the traditional strongholds of Germany and the United Kingdom to become Bordeaux’s largest export destination. This transformation is particularly
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Business 5-1-2004 The Globalization of Beringer Blass Wine Estates Armand Gilinsky Sonoma State University Raymond H. Lopez Pace University Richard Castaldi San Francisco State University Follow this and additional works at: http://digitalcommons.pace.edu/business_cases Part of the Business Commons Recommended Citation Gilinsky‚ Armand; Lopez‚ Raymond H.; and Castaldi‚ Richard‚ "The Globalization of Beringer Blass Wine Estates" (2004). Case Studies. Paper 5. http://digitalcommons
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WINE CONSUMER BEHAVIOUR: AN IRISH WINE MARKET ANALYSIS. A LITERATURE REVIEW. Sarah Geraghty Shannon College of Hotel Management sarahgeraghty@shannoncollege.com ABSTRACT The Irish wine market‚ worth €1.65 billion in 2009 (DIGI‚ 2010)‚ has experienced unprecedented growth in the last fifteen years‚ growing from an 8% share of the overall alcoholic beverage market in Ireland in 1994 (WDB‚ 2007) to 22% in 2007 (DIGI‚ 2009). Relative to the long history of wine making and wine drinking‚ the
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current issue and full text archive of this journal is available at www.emeraldinsight.com/1751-1062.htm IJWBR 19‚2 A qualitative study of Chinese wine consumption and purchasing Implications for Australian wines The University of Western Australia‚ Perth‚ Australia Abstract Purpose ± This research aims to examine Chinese consumers’ wine consumption and purchasing behaviour. Design/methodology/approach ± The study‚ conducted during the Chinese New Year in early 2006‚ used in-depth interviews
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In the US wine industry‚ Casella Wines created Yellow Tail‚ a new wine that broke away from competition and created a new market. They did not simply offer wine as an expensive drink but rather as a ‘social drink’ available to all kinds of drinkers and consumers: cocktail‚ beer and other drinkers of non-wine beverages. In just two years‚ Yellow Tail became the quickest growing brand in the histories of Australian and U.S. wine industries and is the most imported wine in the U.S. Yellow Tail surpassed
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EXECUTIVE SUMMARY France is the biggest wine producer in the world (7-8 billion bottles sold in 2010). 17% of French drink wine regularly‚which is a total of 9.35 million people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the information when they want it. Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The solution is an application
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Global Wine Wars 2009: New World versus Old World Executive Summary The concept of wine-making was originally an art dominated by several European countries‚ mainly amongst the noble class‚ competing against one another for the highest quality wines. Traditionally set in their ways‚ from their methods of planting‚ to harvesting‚ to marketing channels and their consumers‚ the “Old World” wine-makers were unprepared for what was ahead of them as the “New World” growers joined in the struggle
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Wine was a delicacy‚ more sophisticated than beer. It was reserved for the prestige in ancient Greece and Rome‚ reflecting their power and status. Those who drank wine often looked down upon beer drinkers. Wine was often shared between guests at a symposium‚ where individuals would participate in intellectual discussions about a variety of subjects‚ ranging from political topics to philosophical questions and rhetoric. The formal atmosphere of the gatherings was a reminder of how civilized the Greeks
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Kentucky Wine Industry Study Prepared by Binoy‚ Accamma Singto‚ Nujjari Xing‚ Chao Sullivan University Abstract The object of this research is to estimate the economic impact by Kentucky Tobacco Settlement Trust investments in the wine industry‚ including market structure and pricing. Research methodology is used by the five competitor forces model by Michael E. Porter. Introduction In the last decade‚ tobacco has been one of the most beneficial
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of fruit wine: Fruit wines are fermented alcoholic beverages made from a variety of base ingredients (other than grapes); they may also have additional flavors taken from fruits‚ flowers‚ and herbs. This definition is sometimes broadened to include any fermented alcoholic beverage except beer. For historical reasons‚ mead‚ cider‚ and Perry are also excluded from the definition of fruit wine. Fruit wines are usually referred to by their main ingredient (e.g.‚ plum wine or elderberry wine) because
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