decade‚ air travel has grown by 7% per year. Travel for both business and leisure purposes grew strongly worldwide. Scheduled airlines carried 1.5 billion passengers last year. In the leisure market‚ the availability of large aircraft such as the Boeing 747 made it convenient and affordable for people to travel further to new and exotic destinations. Governments in developing countries realized the benefits of tourism to their national economies and spurred the development of resorts and infrastructure
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Southwest Airlines Case Study 1. Southwest Airlines was successful for many reasons‚ including low airfare cost‚ “quick turns” ‚ and “spider web” system. But‚ probably most important was their Corporate Culture of putting their employees first and really taking care of them. Southwest believes by doing this makes their employees happy and in turn‚ they will take care of them….. and ultimately that means repeat business. 2. Southwest’s quick turns allowed for them to have twice the industry
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strategy to use‚ and what cost structure to implement (Brewer‚ Garrison‚ & Noreen‚ 2013). Southwest Airlines decided to offer no first class seating. This allows for more seats on the airplane and better utilization. Also‚ Southwest only uses the Boeing 737 airplane in its fleet. Using only one type of plane cuts down on repair costs‚ keeps inventory costs down on parts‚ and cuts costs on training pilots and maintenance crews (Anonymous‚ 2010). The airline also decided to offer no in-flight meals
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BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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Management Control System Case UPDEPO By Bert Enriquez JR Background Southwest: of June 18‚ 1971: Headquartered at Love Field in Dallas‚ it began flying with three Boeing 737 serving following Texas cities: Dallas‚ Houston‚ and San Antonio 2002: Recognized by Fortune magazine as the most admired Airline Company and listed in “100 Best Corporate Citizen” by Business Ethics 2004: Total operating revenue of $6.5 billion and 31‚000 employees. Evaluation Problem: 1. What is Southwest’s Strategy
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Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35‚499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and short haul service. Offering the highest quality of customer service. Putting a lot of importance on the fair treatment to its customers. Building friendly
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Barger‚ previously president and COO of JetBlue‚ was named the airline’s CEO. JetBlue’s board promoted Barger to the CEO role in the wake of a highly publicized operational crisis in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that
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1. Competitive nature of market (Airbus vs. Boeing) The commercial aviation world has been dominated for years by the sales conflict between Boeing ’s 787 Dreamliner and Airbus ’s A380 • Airbus A380 – Double of the 787 Dreamliner passengers • 787 Dreamliner – Half of Airbus’ passengers 2. Cost per unit By the end of 2004‚ customer-announced orders and commitments for the 787 reached 237 aircraft. Boeing initially priced the 787-8 variant at US$120 million‚ a
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The Boeing B-17 Flying Fortress is a four-engine heavy bomber aircraft developed in the 1930s for the United States Army Air Corps The Boeing B-17 bomber was an innovative plane introduced by the United States military in 1938. It was the most durable plane of World War II‚ and completed many successful missions in its ten-year commission. This four-engine bomber was developed for the United States Army Air Corps -4000 pounds of bombs -it can go at least 2000 miles -eight 50-calliber machine
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Preparing a comprehensive case analysis‚ part 1 By Angela Toppino BUS 490 – Business Policy Strayer University – Sand Lake Professor Jamali November 8‚ 2012 Preparing a comprehensive case analysis‚ part 1 Abstract This paper is the first part in preparing a comprehensive case analysis for U.S. Airways. How this particular company could possibly take advantage of some external opportunities‚ along with a strategy that could address some possible threats will be discussed. A competitive
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