Southwest Airline’s Strategies: Southwest Airline’s successful strategy consists of three complementary qualities which are focus‚ divergence and compelling tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces
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base: Using a discount model similar to Southwest Airlines in the U.S. GOL holds about 35 to 40 percent of the domestic air travel market. Since launching operations‚ GOL has been South America’s fastest-growing airline. GOL’s initial fleet: 25 Boeing 737 series flying to 40 destinations In 2004 GOL entered into two capital markets: The New York stock exchange NYSE and Sao Paulo BOVESPA raising $322 million dollars GOL added 115 aircrafts to its fleet‚ increasing to 900 daily takeoffs to 62 destinations
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employees or sitting down in a room thrashing out solutions than reading memos in his office. He is a great devil’s advocate‚ Kelly is known as a long-term strategist‚ and a bit of a wild cat. Southwest Airlines only uses one model of airplane‚ the Boeing 737. This helps with cost on repairs‚ and also helps with mechanics they do not have to train them on twenty different models like some other airlines. They are also famous for its lack of assigned seating
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THE INDIGO AIR : FIXING THEIR PROBLEMS AT KOLKATA AIRPORT Indigo Air is the one of the prominent low cost airlines operated from India. ➢ a single passenger class ➢ a single type of aero plane commonly the Airbus A320 or Boeing 737‚ reducing training and servicing costs. ➢ a simple fare scheme‚ such as charging one-way tickets half that of round-trips (typically fares increase as the plane fills up‚ which rewards early reservations) ➢ unreserved seating (encouraging passengers
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Iqra University Gulshan Campus M. Phil: Strategic HRM Presentation Topic: Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage written by Roger Hallowell Reference: Human Resource Management‚ 1996‚ Vol. 35(4)‚ p. 513-534 Presented by: M. Shahnawaz Adil Dated: Tuesday‚ March 01‚ 2011 Course Facilitator: Mr. Ahsan Durrani Abstract (as written by Roger Hallowell): This article analyzes the sources of Southwest Airlines’
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* 1. Just Plane Smart Harvard Business School – Case Study Summary Abhishek Mehra Balaji P Saruabh Ranadive Sarang Bhutada * 2. The setting It’s summer of 1993 Southwest is expecting delivery of two uncommitted planes McGlade needs to find a way‚ to put these planes in operation‚ keeping the organizational objectives are intact Final decision would have to preserve the Southwest culture and spirit About Southwest Started as a intra-state operator in Texas Budget airline philosophy‚ survived a
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BOEING 747-400 Secondary Flight Control Surfaces Aircraft secondary flight control surfaces In order for an aircraft to maneuver and maintain its stability‚ this required for aircraft to have control surfaces. Mainly‚ the aircraft are divided into two main control surfaces which are the primary flight control and the secondary flight control. The primary flight control is a basic control surfaces used to maneuver such as rolling‚ pitching and yawing. Meanwhile‚ secondary
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using unified airplane models‚ implementing Operational Terminal Information System (OTIS) etc. These decisions affect different areas of operations‚ from maintenance and training to turnaround efficacy. For example‚ Southwest trains its crew only for Boeing 737‚ the only model in the fleet‚ which gives the airline flexibility regarding the scheduling and the trainings. Also OTIS provides the necessary information for better efficacy of the ground operations team before the plane arrives‚ so they can
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Their workforce includes over 84‚000 employees (Welcome). They also have a fleet of more than 800 aircraft (Welcome). These planes are either leased or purchased from multiple aviation companies including Boeing‚ Airbus‚ Bombardier‚ Embraer‚ and McDonnell Douglas (Welcome). Delta Air Lines offers flights domestically and internationally. They offer service to over 300 destinations in over 50 countries (Corporate). They also serve around 180 million travelers
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less congested airports in order to improve the efficiency of flight operation and maintain high levels of aircraft utilization. Southwest pilots spend more time in the air than pilots in other airlines. At meantime‚ SWA only flies fuel-efficient Boeing 737s and this single type of aircraft allowed SWA to save on maintenance and pilot training costs. Besides‚ the frequent flyer system of SWA advocates simplicity as it is based on the number of trips flown‚ instead of the mileage. As such‚ it requires
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