Ben & Jerry’s – japan [pic] Case Study No. 1 Prepared for MARK 5815 International Marketing in Asia Due Thursday 1st September 2006 Ben & Jerry’s - Japan 1. Situation Audit Company Overview Ben & Jerry’s Homemade Inc. (hereafter known as Ben & Jerry’s) is a US-based superpremium ice cream producer established in Vermont‚ USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative
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The Slave Lodge was built by the Dutch East Indian Company (VOC) in 1679 and was used as a slave lodge for the mentally ill‚ convicts and slaves. Only in 1810 did it get changed into government offices. During the 19th and 20th century it was again altered and used for various state institutions such as the Supreme Court‚ post offices‚ library‚ first parliament‚ deeds offices and woman’s auxiliary services for the military. Only in 1966 was the building modified into a cultural history museum. In
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number:75615 • Introduction to Customer Service for Bundu Lodge Customer Service Policy for Bundu Lodge Introduction Bundu Lodge Nelspruit Task 1 Bundu Lodge is adjent to the R40 Nelspruit in Mpumalanga Province. They offer a wide variety of rooms for their guests‚ from a single room up to a family room that can accommodate up to five people. They have 48 luxury rooms and 62 standard rooms. Bundu Lodge is strictly focused on families. Bundu Lodge has a variety of venues and facilities‚ such as wedding
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Analysis Part B I am very glad I chose Renes Judge to do this interview with‚ I have many friends who come from an aboriginal background; yet I have never met anyone so proud‚ and so immersed in her cultural‚ and spiritual beliefs. After knowing her for the past several months‚ and after this interview; I have learned more about the Plains Cree beliefs‚ and spirituality‚ then I ever have before in my life. The cleansing ceremony of the sweat lodge is something that interested me immensely‚ and
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Running Head: CASE STUDY: KERIKERI LODGE Case Study: Kerikeri Lodge Joanne Hart - #7 BUSI 3773 LeTourneau University Facts (Brief Summary) Kerikeri Lodge is a getaway adventure playground designed specifically to appeal to the very wealthy. It is located in the South Island region of New Zealand. The facility boasts a beautifully architected lodge‚ with spacious rooms with large windows to showcase the spectacular views of the paradise region. It is located on 28‚000 hectares of
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Ben & Jerry’s Homemade Inc. Bruner Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Chartwell Investments‚ Dreyer‘s Grand‚ Unilever‚ and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry’s strong social consciousness
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Lilybank Lodge Nestled in the high country of New Zealand’s South Island is a getaway adventure playground aimed unashamedly ac the world’s very wealthy. Presidents‚ playboys‚ and other such globe-trotters are the prime targets of this fledgling tourism business developed by Lilybank Lodge. The lodge offers this exclusive niche the opportunity of a secluded holiday in a little-known paradise. Guests‚ commonly under public scrutiny in their everyday lives‚ can escape such pressures at a hunting
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Oahu Rail System Oahu‚ also known as the ‘gathering place’‚ has a considerable number of people. In addition‚ it is one of the most developed islands in the United States. Its state capital (The Honolulu City) is found on the southern parts of the state. This paper contains a personal view supporting the building of the Oahu Rail System. It also includes the financial aspects of building the prospected rail system‚ development of other related businesses in the area‚ traffic issues‚ and
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Ben and Jerry’s Andrew Xiao – 202739920 1. Does the Japanese market differ from European markets that Ben & Jerry attempted to enter in the past? Yes or no and why? What are the implications? Japanese Market: highly complex distribution system driven by manufacturers. strong barriers to foreign products immense distance for shipping a frozen product most affluent country in the world‚ demanding high quality products with great varieties of styles and flavors market seemed to welcome imported
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Oahu or Kauai You Decide When it comes to travel destinations‚ Hawaii would have to be my absolute favorite. I have memories of vacationing in Hawaii with my family as a child and enjoying the beaches‚ the food‚ and the relaxing atmosphere. My wife‚ a huge fan of Hawaii herself‚ spent many summers on the islands as a child as well. We honeymooned there‚ and dream of our future vacations to the islands with our own children in tow. One of the biggest dilemmas for us is which island to visit! Having
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