The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia
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business assets Balanced Scorecard Overview Douglas Scherer June 17‚ 2002 Introduction Without metrics‚ management can be a nebulous if not impossible exercise. How can we tell if we have met our goals if we don ’t know what our goals are? How do we know if our business strategies are effective if they have not been well defined? The balanced scorecard as documented by Robert S. Kaplan and David P. Norton in the Harvard Business Review article The Balanced Scorecard - Measures that Drive Performance1
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Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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Balanced Scorecard a.g. barr’s balanced scorecard and report balance scorecard “The ‘Balanced Scorecard’ approach aims to provide information to management to assist in the formulation of strategy and measurement of its achievement. It emphasises the need to provide the users with a set of information that addresses all relevant areas of performance in an objective and unbiased fashion.” report To discuss the above statement‚ we must first understand what the Balanced Scorecard at its core. The
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Balance Scorecard Study performance measurement in companies whose intangible assets played a central role in value creation. Interest in measurement for driving performance improvements Nordstrom: meets the needs of (Customer relationships and solution rather than price sensitivity.) Goal: obtain desired customer outcomes‚ such as acquire‚ satisfy‚ and retain targeted customers‚ and to build the share of their spending done with the company. Objectives in the learning and growth perspective
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INTRODUCTION :AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. It has been named as the world’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia‚ HYPERLINK "http://en
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Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had flown
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Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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